Rowena Vargas Graciano is a highly accomplished individual with a passion for entrepreneurship and marketing. She holds an MBA degree and is currently pursuing her doctoral degree, demonstrating her commitment to lifelong learning and professional development. As Chair of the Marketing and Entrepreneurship Programs at the YAL College of Business and Accountancy of the University of St. La Salle Bacolod, Rowena is dedicated to mentoring and supporting the next generation of business leaders. Her expertise in marketing and entrepreneurship is invaluable to her students, as she helps them develop the skills and knowledge they need to succeed in today's competitive business landscape. In addition to her work in academia, Rowena is also an avid blogger. She uses her platform to support MSMEs (micro, small, and medium-sized enterprises) by promoting them through her writings. Her passion for entrepreneurship and marketing is evident in her writing, and she has become a trusted source of information and inspiration for aspiring entrepreneurs and business owners.