Festive Faces Masskara Exhibit
Contents
Hi Happy Trippers,
Allow me to warmly welcome you to the Festive Faces Masskara Exhibit, held at Park Inn by Radisson Bacolod ( opened last October 1), a labor of love that embodies the essence of Bacolod’s lively spirit. As an artist deeply rooted in this city, it has always been my aspiration to pay tribute to the Masskara Festival and the incredible people of the City of Smiles. Through meticulously crafted masks, I aim to tell a story that resonates with every visitor.
“The ribbon-cutting ceremony featured two distinguished former Masskara Queens, Jan Nicole Uy, and Agnes Marie Therese Chang, alongside Councilor Israel Salanga.”
Bacolod, often hailed as the City of Smiles, holds a special place in my heart. Its vibrant festivals and the infectious joy that courses through its streets have been a wellspring of inspiration for me. The Masskara Festival, in particular, stands as a testament to the creativity and resilience of the Bacolodnons.
“Festive Faces” is a canvas onto which I’ve poured my heart, a tribute to the city that has nurtured my creativity. From table-top decor to towering wall installations, each mask is a tapestry woven with the stories, symbols, and emotions that define our Bacolodnon culture.
“A timeless moment captured in a commemorative pose with my fellow members of the Negrense Blogging Society.”
What sets my masks apart is the perpetually radiant smile etched onto each one. This is a reflection of Bacolod City itself, where joy is not just an emotion but a way of life. My artistry lies in breathing life into these forms, enabling them to tell stories that resonate deeply with each visitor.
“Graced by the unwavering support of General Manager Shirwen Lucas of Park Inn by Radisson Bacolod, and Julia Javellana, Mall Manager of SM City Bacolod, in the company of these steadfast individuals.”
Every mask in the exhibit is a narrative, offering a window into the grandeur of the Masskara Festival and the intimate moments of daily life. They mirror facets of Negrense culture, a world of traditions, values, and the indomitable spirit of our community.
“Embraced by my University of St. La Salle Bacolod family (YAL CBA), together with Councilor Israel Salanga, Jan Nicole Uy, and Agnes Marie Therese Chang, this moment became a beautiful convergence of support and camaraderie.”
Among the highlights of the exhibit are the 14 meticulously handcrafted decorative masks. These pieces, mirroring the size worn by dancers during the Masskara Festival, hold a special resonance with the festivities. As these masks find new homes, I’m in the process of creating new ones, ensuring the exhibit remains a dynamic reflection of Bacolod’s vibrant culture.
In addition to the masks, I’ve crafted a unique opportunity for you, dear visitors. A giant mask, specially designed for the exhibit, invites you to capture your moment of festivity. This interactive element allows everyone to become a part of the exhibit, creating lasting memories of your encounter with the City of Smiles.
“In the company of the dedicated and hardworking ladies from the Marketing Department of Park Inn by Radisson Bacolod, whose efforts were instrumental in making this event a resounding success, I am truly grateful for their invaluable contributions.”
Through “Festive Faces,” I hope to instill a sense of pride and admiration for the rich tapestry of Negrense culture. This isn’t just an art display; it’s a journey through the heart and soul of Bacolod, an invitation to revel in the beauty of life, and a reminder that, even in the face of adversity, there is always a reason to smile.
I eagerly await your presence at Park Inn by Radisson Bacolod for this unforgettable celebration.
Warm regards,
Jojo Vito
“Sharing this momentous occasion with my dear friends Leilani Dusaban, Engiemar Tupas, and Agnes Marie Therese Chang added an extra layer of joy and camaraderie to the event.”
Presenting the curated selection for this exhibit, with an additional set of masks currently in preparation for sale. These pieces will be available for purchase.
Materna Mask | Festive Faces Masskara Exhibit
Materna Mask Inspired by its Latin origin, meaning “motherly” or “related to mothers,” this mask pays homage to the nurturing and maternal qualities that define motherhood. The open, wide funnel-like headdress serves as a powerful symbol of a mother’s innate ability to nurture and provide. It encapsulates the selfless love and care that mothers bestow upon their children, making it a cherished emblem of this universal bond.
Diwata Mask
Diwata Mask Bearing the essence of Filipino folklore, the Diwata mask embodies the enchanting world of supernatural beings, often likened to fairies or goddesses. In a world filled with challenges, this mask invites us to dream and imagine, offering solace and respite from life’s trials. It captures the magic and wonder that folklore brings to our cultural tapestry, encouraging us to find refuge in the realms of imagination and fantasy.
Aristocrata Mask | Festive Faces Masskara Exhibit
Aristocrata Mask Rooted in Spanish and Portuguese aristocracy, the Aristocrata mask stands as a reminder of the stark societal divisions between the privileged elite and the less fortunate. It prompts reflection on the human tendency to don masks to pursue belonging. This mask serves as a poignant commentary on the complexities of social dynamics and the roles we adopt in our quest for acceptance and recognition.
Enigma Mask
Enigma Mask The Enigma mask exudes an air of mystery and complexity, much like the enigmas of life that can confound understanding. It serves as a captivating reminder that some aspects of life remain shrouded in intrigue. This mask invites us to embrace the enigmatic nature of our existence, encouraging us to appreciate the beauty of uncertainty and the depths of human experience.
Esmeralda Mask | Festive Faces Masskara Exhibit
Esmeralda Mask With its association with the precious emerald gemstone, this mask embodies the metaphysical properties of inner strength and balance. Mirroring the fortitude of Bacolodnons, it symbolizes the ability to find equilibrium even in the face of adversity. This mask serves as a testament to the resilience and unwavering spirit of the community, reflecting the precious gem that lies within each individual.
Haciendera Mask | Festive Faces Masskara Exhibit
Haciendera Mask Rooted in the Spanish term for female landowners, the Haciendera mask represents a profound connection to the land and its resources. It speaks to a commitment to sustainable practices and environmental preservation, mirroring the values of responsible land stewardship. This mask serves as a tribute to the guardians of the earth, highlighting the importance of nurturing and preserving our natural heritage for generations to come.
Luna Mask | Festive Faces Masskara Exhibit
Luna Mask (2 versions will be put on display) Derived from the Latin word for “moon,” it symbolizes more than just a celestial body. Like the moon’s universal presence, it acts as a unifying force that transcends borders and cultures. This mirrors the strong sense of community and camaraderie among Bacolodnons, a spirit celebrated fervently during the Masskara Festival, underscoring unity as a cherished core value. The two versions of the Luna mask represent the dual aspects of the moon—its illuminating light and its serene, enigmatic side, reflecting the multifaceted nature of unity and togetherness.
Reina Mask
Reina Mask A tribute to the Masskara Queens of Bacolod, this mask celebrates not only their physical beauty but also their intelligence, serving as inspirations to the city’s young women. The Reina mask embodies grace, confidence, and the empowering spirit of women who lead and inspire positive change in their community. It stands as a symbol of strength and serves as a reminder that every woman has the potential to be a queen in her own right.
Restituta Mask | Festive Faces Masskara Exhibit
Restituta Mask (2 versions will be displayed) Derived from Latin roots, the Restituta mask embodies the concept of restoration and returning to a state of wholeness or righteousness. In a world where righteousness is sometimes forgotten, this mask serves as a beacon of hope for a reawakening. The two versions of the Restituta mask represent the dual journey of restoration—one that seeks inner harmony and another that calls for the restoration of righteousness in the broader community.
Fabulusa Mask
Fabulosa Mask Inspired by the Spanish word for “fabulous” or “fantastic,” this mask embodies an extraordinary, impressive presence, mirroring the charismatic energy often found among Bacolodnons. It celebrates the vivacious and dynamic spirit that defines the people of Bacolod, showcasing their ability to radiate positivity and leave an indelible mark on those they encounter.
Esperanza Mask | Festive Faces Masskara Exhibit
Esperanza Mask Rooted in Spanish, meaning “hope,” this mask exudes an optimistic outlook, embodying a vision for Bacolod’s brighter future where love, peace, and justice reign. It encapsulates the collective aspiration of Bacolodnons for a city that thrives on unity, compassion, and fairness, reflecting the enduring spirit that fuels the Masskara Festival.
Gloria Mask
Gloria Mask Drawing from Latin, meaning “glory” or “fame,” this mask pays tribute to the Masskara Festival, an event that catapulted Bacolod onto the global stage. It stands as a testament to the city’s enduring fame and glory. The Gloria mask embodies the pride and recognition that Bacolodnons hold for their vibrant culture and the festival that has become an iconic representation of their identity.
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Nalaunan Lovely R.
BSA 2B
1. What should be the best strategic/ tactic to promote the exhibit?
The best strategic/ tactic to promote the exhibit is to collaborate partners especially to local busines influencer to promote the exhibit.
2. How can we motivate local to visit the exhibit?
By local influencers they can promote the exhibit to their followers, because are the opinion leaders.
1. What should be the best strategy/tactic to promote the exhibit?
When it comes to attracting that interest and ultimately getting people to attend the event, effective event marketing can make or break your business. The festive faces should be advertised both online and offline. Use social media to advertise an upcoming festival by reaching out to local people and vendors who might be interested in displaying their wares. Once you've secured vendors and/or collaborators, ask them to advertise the upcoming festival on their personal and professional social media profiles. Local advertising is crucial, and depending on the artists at your event and their likelihood of attracting crowds from afar, you may want to spend in regional advertising as well.
2. How can we motivate locals to visit the exhibit?
We need to make it quite an experience for them, let them engage in different activities such as photobooths, raffles, etc.
1. To promote an exhibit effectively, consider online marketing, content marketing, partnerships, press releases, targeted advertising, community engagement, early access or discounts, word-of-mouth marketing, loyalty programs, and feedback. Create a dedicated website, use social media, email marketing, and paid advertising to reach a wider audience. Collaborate with organizations, local businesses, or influencers to promote the exhibit. Send press releases to local media outlets, use online advertising platforms, and engage with the local community through events, workshops, and educational programs. Measure the effectiveness of your tactics and adapt as needed.
2. To attract locals to an exhibit, use targeted marketing, discounts, community engagement, collaborations with local organizations, and tailored content. Involve locals in the planning process, encourage word of mouth, and incorporate local art and performances. Ensure easy access, parking, and facilities for visitors. Create a buzz with teasers, behind-the-scenes content, and exclusive previews. Incorporate local artists and performers to add a sense of community and culture.
Best way to promote the exhibit is through taking advantage of the technology, posting through different social platforms, and also ease the communication to answer the questions of the attendees regarding the event. through this more people will be reached, and know more about the exhibit, and more people would understand what the exhibit is for. It is important to note: That to let the attendees know what they would get on attending the exhibit. It is important for the attendees to know what's the purpose of the event, is it for a good cause, is it for the locals? Can the attendees participate on these tasks? Would they receive souvenirs after the event? etc. These are the questions we need to answer, so this way we can attract more attendees to the exhibit. Second, create early bird specials. Example of an Early bird special: is like giving away special souvenirs for the first 15 person to attend the event. This way more attendees would go to the exhibit, people tend to go where they will gain something, what's best is when giving it for free. It doesn't just promote the present exhibit but through these souvenirs, we can attract more attendees in the future.
We can motivate the locals to attend the exhibit when we open their minds that there is more to what they know about the exhibit. The locals know about the shallow part of the history of Masskara, so we should dive deeper on the history of it. This way the locals can know what more things they don't know about; also by diving deeper the locals can see where their roots are from, how it occurred, what it's like living in the past.
1.) The best way of promoting the exhibit is through social media, but not alone by simple posts and pictures. To have twist one tactic is to post contents about each masskara, how they were made or explain the meaning behind it or what it was inspired by or simply the story of why it was made. After we can encourage them to come and teach them how to make their very own mask. That way we can get not only the people's attention but also their curiousity.
2.) One of the best ways to attract people is by having interactive and engaging activities. We can have a competition in mask making. That we way we could encourage people to show off their talent and also for them to see the art of mask making.
Formulate some strategic tactics on how to ensure the success of the 'Festive Faces' exhibit at Park Inn by Radisson Bacolod using the following guide questions:
1. What should be the best strategy/tactic to promote the exhibit?
The Festive Faces exhibit will be promoted through a digital marketing campaign, collaborations with local influencers, press releases, community engagement, and cross-promotion with Park Inn by Radisson Bacolod. The campaign will use social media, targeted online advertisements, and email marketing to generate interest and create visual content. The exhibit will also be promoted through press releases, community engagement, and special promotional packages, aiming to enhance the overall experience for visitors.
2. How can we motivate locals to visit the exhibit?
The Festive Faces exhibit in Bacolod aims to inspire locals by featuring local artists' artworks, offering exclusive local offers, and celebrating the exhibit's cultural significance. It also collaborates with local businesses to create a community-wide campaign, offering discounts for visitors. The exhibit also encourages social media sharing by creating unique photo opportunities and offering incentives for participants to tag the exhibit's accounts or use specific hashtags. These strategies aim to create a sense of pride and support among locals.
Biancs Nicole Rusiana BSA2-B
Strategic Preliminary Exam
1. Promoting the "Festive Faces" event at Park Inn Hotel by Radisson Bacolod requires a combination of marketing strategies and tactics to attract guests and create a memorable experience. The best strategy is to create visually appealing content showcasing the event, including images and videos. Share behind-the-scenes content, or sneak peeks to build excitement. And also we must ensure that the hotel is beautifully decorated to reflect the festive theme. Use lighting, decorations, and music to create a captivating atmosphere. Lastly, we should include interactive elements in the event, such as photo booths, workshops, or contests.
Encourage guests to share their experiences on social media with a dedicated event hashtag. With this tactics the exhibit will be succesful but we must remember that successful promotion involves a mix of online and offline strategies, excellent customer service, and a focus on creating a memorable and enjoyable experience for guests attending "Festive Faces" at Park Inn Hotel by Radisson Bacolod.
2. To motivate locals to visit the "Festive Faces" exhibit at Park Inn Hotel by Radisson Bacolod, we should involve the local community by inviting them to contribute artwork, stories, or ideas related to the theme of the exhibit. This creates a sense of ownership and pride. And Hold contests or raffles with attractive prizes related to the exhibit. This can encourage people to visit and engage with the artwork. Remember to create a buzz around the exhibit, making it not just an art display but also a cultural event that locals won't want to miss.
1. What should be the best strategy or tactic to promote the exhibit?
The best strategy or tactic to promote the exhibit is the promotion strategy, which includes social media engagement platforms like Facebook, Instagram, Twitter, and YouTube to share captivating visuals and behind-the-scenes glimpses of the exhibit. The other strategy that I came up with is traditional marketing, which involves distributing flyers, posters, and banners in all locations throughout Bacolod. Consider radio and TV advertising to reach a wider audience.
2. How can we motivate locals to visit the exhibit?
To motivate locals to visit the exhibit, we encourage community engagement by encouraging people to actively participate, and we organise workshops and art activities for visitors to create their own festive artwork or learn about traditional crafts. By implementing these strategic tactics for promotion and motivation, you can increase the chances of success for the 'Festive Faces' exhibit at Park Inn by Radisson Bacolod and create a memorable experience for both locals and tourists.
1. The best strategies/tactics to promote the 'Festive Faces' exhibit at Park Inn by Radisson Bacolod would be a COMPREHENSIVE AND TARGETED MARKETING CAMPAIGN;
a. ONLINE PROMOTION: Utilize social media platforms like Facebook, Instagram, and Twitter to create buzz around the exhibit. Share sneak peeks of the artwork, behind-the-scenes videos, and artist interviews. Engage with the audience through interactive contests, where participants can win tickets or exclusive merchandise related to the exhibit.
b. COLLABORATE WITH INFLUENCERS: Identify local influencers or bloggers who have a significant following in Bacolod City and the surrounding areas. Invite them to attend the exhibit and share their experience on their respective platforms. This will help increase the visibility of the event to a wider audience and generate interest among their followers.
c. ENGAGE WITH THE LOCAL COMMUNITY: Reach out to local newspapers, radio stations, and television channels to secure media coverage for the exhibit. Offer exclusive interviews to highlight the unique aspects of the artwork and the artists involved. Also, consider partnering with local businesses or organizations to cross-promote the event through their networks.
d. TARGETED ADVERTISING: Utilize online advertising platforms to create targeted campaigns that reach individuals who have shown an interest in art, culture, or similar events in the past. Take advantage of demographic filters to specifically target the local community in Bacolod City and surrounding areas.
2. To motivate locals to visit the 'Festive Faces' exhibit at Park Inn by Radisson Bacolod, it is important to create a SENSE OF EXCITEMENT, EXCLUSIVITY, AND COMMUNITY INVOLVEMENT;
a. CREATE A UNIQUE EXPERIENCE: Make the exhibit an immersive experience by incorporating interactive elements, such as photo booths, where visitors can take pictures with the artwork or props related to the theme. Offer guided tours or artist talks to provide an in-depth understanding of the creative process, inspirations, and techniques behind the art.
b. OFFER SPECIAL PROMOTION OR INCENTIVES: To entice locals to visit, offer discounted ticket prices for residents of Bacolod City. Collaborate with local restaurants, cafes, or shops to create special deals or discounts for those who visit the exhibit. This will create a win-win situation by driving foot traffic to both the exhibit and local businesses.
c. COMMUNITY INVOLVEMENT: Engage with the local community by organizing workshops or art contests related to the exhibit. Encourage local schools, universities, and art organizations to participate and showcase their own artwork inspired by the festivities. Display the winning submissions alongside the main exhibit, giving the local community a sense of ownership and pride.
d. ENGAGE WITH LOCAL MEDIA: Invite local bloggers or vloggers to attend a special preview of the exhibit. Provide them with exclusive access and information, allowing them to share their experience with their followers. This will generate excitement and curiosity among the locals, translating into increased footfall at the exhibit.
1. What should be the best strategy/tactic to promote the exhibit?
- The best strategy to promote the “Festive Faces” exhibit is to take and create a video of the festive faces at Park Inn. Then, sharing those videos to social media platforms and local news outlets could help, and many people will be interested in going to the Park Inn and seeing the colorful designs of Festive Faces.
2. How can we motivate locals to visit the exhibit?
- We can motivate locals to visit the exhibit by offering special promotions or discounts for Bacolodnons. For the locals to be motivated, it’s important to highlight how it relates to the history of those festive faces and showcase the works of talented artists.