SUGAR BEACH SIPALAY TRAVEL GUIDE

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• 1. 2 strategies to promote the beach
  - For the first strategy, since the beach has few guests and most are local, I would send an invitation to travel content creators not just in Negros Island to try and experience the beach for free in exchange for them posting and promoting their experience in Sugar Beach, Sipalay. This way, it will reach the target audience who are following the travel content creators, and have an idea that beautiful beaches are just waiting for them to discover and experience. Second strategy is I would make the Beach visible online by creating a website highlighting the beauty of the beach as well as its amenities, offerings, and activities they have. In addition, to make the website known, I would encourage the guests to follow the website and share their experience by posting a comment in a way that they can engage with the admin and the people who are exploring the website.
  2. What will you add (activities/etc)
  - The Sugar Beach in Sipalay is really great in Negros Island. However, only a few activities are there for tourist to enjoy the place, and the availability of ordering food in their restaurant is limited in time. I would suggest making a 24-hour open restaurant and bar where guests can order drinks and food anytime they want, since it is also mentioned that it is not allowed to bring outside food. A 24-hrs open restaurant and bar will make a great change that adds convenience any time of the day and festivity at night, where they can hold a live band at the bar, making the guests enjoy the beach at night and enjoy the drinks.

• 1. Digital strategies to promote Sipalay beach:
  - As a marketing student, there are two ways to promote Sugar Beach Sipalay Resort. There are also two perspectives that you can hihglight on ways to promote the beach resort , (1) as a traveler yourself and (2) as a beach resort owner. First and foremost, as a traveler, especially with today's advanced technology whereve people go and whatever is happening on people's day-to-day-events were immediately posted on different social media platforms--may it be Instagram, Facebook, Twitter, Tiktok and such. By simply posting on your story (on Instagram) and my-day (on Facebook or Messenger) as well as tagging the location or the place you're in are simply ways of promoting the resort you're in, by simply posting the accomodation and service of the resort itself, are ways of expressing your gratitude as a traveler. Another one was on the perspective of the resort owner itseld. As an aspiring Business Woman, there are handful of ways to digitally promote your beach resort, the easiest was, of course, on different Social Media platforms another one was by creating a blog like this and article in ways of easier accessibility for travelers that are interested. In that ways, you will have more chances of booked travelers and opporunities for potential customer bookings.

  2. Upon reading the entire article blog, I have thought of ways that can be added to the activities of the Sugar Beach Sipalay Resort. Given on this trip was established between circa 2024-2022 there are potentials that can be added for the resort to be more attractive to the travelers and potential customers. For instances are, more menu choices and much more affordable preice on the different variuants of menu, another one are more activities like kayak, boat riding, and such. Given that this was resort was not that advances it is understanable that there are more ways or activities to add to the list of activities in to the beach. But yet again, every business has more rooms to be better and improve and it's never a problem, rather a strenght to accomodate your insuffieciencies and get work done for improvement.

• 1. After reading the article, I found out that the beach is facing west so guaranteed that tourists can see the sunset almost everyday. Also, it was also mentioned that the beach is kinda not so famous to the tourists therefore the first digital strategy I would recommend is to do a video advertisement where beautiful spots and good accommodation will be presented especially the sunset because in every tourist seeing and knowing that the sunset is guaranteed unlike the other beaches they tend to be attracted. Also, it will be the Sugar beach powerful strategy to win against there competitors. Second, being active on social media, since nowadays businesses are more invested in their socials to catch their target tourists.

  2. I suggest that the Sugar Beach should try to include some activities that would make the tourists choose their resort. Bonfire everynight would be best for their tourists to have some chill and beer time after enjoying their water activities.

• Promotion Deal
  1. The room maybe they need to improve it so the tourist or people that check in their can relax and enjoy so their vacation are worth it.

  Additional Activity
  2. The food maybe they can lower the price the time of eating and also they can add a activities that can attract tourist. And they need the price affordable. they need to advertising their beach so people see it through online and maybe they well be interested to go their.

• 1. Engage in local partnership such as hotel packages, holiday season promos, etc. to attract travelers. Next, improve tourist experience that can attract travelers perspective and lifestyle. history and culture.
  2. Fishing and Coastal is the common culture or lifestyle of people in sipalay in their everyday living such as the hinobaan that deeply shapes the sea and warmth of people living there.

• 1. 2 digital strategies to promote:
  I know that Sipalay is one the top destinations in Negros Occidental when it comes to beaches and resorts, which it is underrated that beaches in Sipilay are rarely mentioned in both social media and news, that only people in Negros, mostly from Bacolod and Dumaguete. In order to promote, there are 2 strategies. First one is to promote by social media account, and website, because it helps the visitors to gain trust by using the official account and their websites rather than 3rd party partnerships and to communicate for their guests and visitors so that they feel relaxed and enjoyable. And second is by promote by commercials, social media advertisement, news both local and international and vloggers, these can help the resorts in Sipalay to become more popular in order to compete Boracay and to attract it's guests and visitors to make the ratio of the resort regularly.
  2. What activity needed to be added in the article:
  The activities about this article to be needed are the commercials and expansions with improvements of the resort. Commercial places like convenience stores, banks, transports and groceries to help the tourists' needs. And lastly the expansions of the resort by adding more staffs, expansion rooms, efficient schedules and privacy to the visitors' comfort.

• Two Strategies to promote Sugar Beach, Sipalay.
  The two strategies that I would like to promote are:
  1.) Partner with travel vloggers or vloggers who's audience is fond of traveling.
  Since, this resort offers a beautiful beaches, relaxing view, a soothing fresh air and the like it is an ideal place for families, friends and their love one's to stay during vacations. Since, Sugar beach resort are not that famous to many people, partnering with travel vlogger can boost the tourism.
  2.) Immersive pictures and videos. Offering a good quality of video and pictures, it's history or background story of the resort, the foods, it's activities and post it on a social media like (Facebook, Instagram and the like) is a good strategy to boost it's tourism.
  One additional activities:
  1.) I would probably recommend a fun activities like mystery puzzle or a banana boat activity since it has not been mentioned. I know it would be fun and enjoyable for the people.

• 1. EXISTING STRATEGIES PRESENTED IN THE ARTICLE
  - First of all, the article is already comprised with relevant and useful information that are sufficient to guide potential tourists to check out the place and have a staycation in the said beach. One of them is the detailed explanation of how to get there and what are the options available so that tourists can decide which one is the most suitable for them and their budget. Also, the transparent review of beach's restaurant is also a critical part of the article because most tourists want to make sure first if the meals served at the place are decent and reasonably priced, not to the mention the variety of the menu is wide enough to choose from.
  - Second of all, pointing out the so called "sour part" of the entire experience at the Sugar beach also makes the articles appear more credible, considering that the author didn't hold back and gave his personal constructive criticisms about the resort. A lot of people might see this in a negative way but in this modern times, most people are after honest reviews that can help them in their decision making process. After all, the abovementioned beach is not yet renowned, so potential tourists will really have to take a leap of faith to visit the place.

  2. SUGGESTED STRATEGY
  - If I were to recommend a strategy that can improve the article, I would suggest to present the amenities in the resort, the activities that can be done and how much they cost, other restaurants or pop-up markets to check out (if there are any) nearby the resort, and perhaps additional photos and videos that can make the article feel more immersive to the readers. Given that the place is still unfamiliar, these information can persuade more potential tourists because they have even just the slightest idea on what to expect once they finally reach the resort.

• 1. To promote the Sugar Beach in Sipalay is to actually make this page easily searchable in the internet. With this strategy it will not only help the people to want to go the beach and, they will also have an idea on what services they want, and make their stay more at ease. Another one that will help is to promote this page on social media platforms to make it easier for people to see this page. Since technology and social media is easily accessible these days, I think this strategy will surely help Sipalay to earn their recognition,
  2. Other activity that can promote this beach is to add a fun activity which is sky diving. I think this activity will help people to enjoy their staycation more, and make their vacation a lot more fun.

• 1. 2 STRATEGIES
  For me, I know many of us look for affordable and hassle-free trips. So, as a student I would suggest first to create STUDENT TRAVEL PACKAGE. Sipalay can partner with schools, friends and travel agencies to create student travel package that include transport from Bacolod, budget accommodations and simple island tours. I think this would help more young people discover Sugar Beach. Second, Build an ONLINE SIPALAY EXPERIENCE CAMPAIGN, because aside from posting beach photos, Sipalay can start a campaign that highlights stories, experiences of students, families and local guides. This will also create a stronger emotional connection than simple promotions.

  2. What Activities to be added that doesn't mention in the Article.
  I would suggest Beach Art Festival first to create sand art and mural walls that tourists can take photos with. A yearly art event will attract creative visitors as well. Second is the Acoustic Nights where local musicians or even tourist can perform. This will builds a warm community-friendly atmosphere without turning the beach into a party spot.