Talisay City
TALISAY CITY, NEGROS OCCIDENTAL TRAVEL GUIDE | TOURIST ATTRACTIONS
Contents
Root to the Sugar Industry
The Philippines is amongst the largest producer of cane sugar in the world. Globally, it ranked as the ninth largest while it placed second largest in the ASEAN, next only to Thailand, as of 2017. For a country that produces tons of sugars annually, it must have come from sources where there is a myriad of sugar canes.
Despite being an archipelago of several thousand islands, one island-province had always been a source of almost half of this produce—Negros Occidental.
But knowing the history of the country, it was not Visayas—to which the province of Negros Occidental belongs—that had been the source of these crops. Rather, it was the lower region—that is, in Mindanao—that is said to be the birthplace of the sugar harvest in the country, only to spread across the higher regions of Visayas and Luzon.
Although history claims that much of Visayas were already flourishing with sugar canes even before the Spanish colonizers set foot on the land, the first aborigines—the Negritos—certainly did not know about the cultivation of sugar cane as a crop.
There was a time in the history of the Philippines, therefore, that Negros Occidental was not a great source of sugar cane as it is known to this day. It might be obscure to most people outside of Talisay, but this once sleepy Sitio was the first planting bed which gave rise to an industry for the whole province.
History accounts for the enterprising priest of Spain, Fray Cuenca, to be the driving force behind sugar cane cultivation in Talisay and its subsequent improvement.
Talisay City Tourist Spots | Things to do
Although the burgeoning sugar industry might best describe Talisay, this continually developing city is also known for some tourist-worthy places that indeed attract some visitors from across the country.
The Ruins
Regarded as the “Taj Mahal” of Negros Occidental for its similarity in the story as to why it was built—for the loving memory of a sugar baron’s Portuguese wife—The Ruins is a relic of a 1920’s mansion whose remains was as a result of the land’s harsh history involving the Second World War.
Not rebuilt to be lived in again, The Ruins has become its own landmark to where it had always erected.
Click here for our review of The Ruins
Contact Details:
The Ruins
Address: Talisay City, Negros Occidental
Phone Numbers :(034) 476-4334/ 0917-832-6003
The Tana Dicang Lizares Ancestral House
The Tana Dikang Lizares Ancestral House also known as Balay ni Tana Dicang is conveniently located within the city proper. The mansion which is now considered as one of the attractions of Talisay City is owned by the Lizares Family. The place is a showcase of the olden affluent lifestyle of the Hacienderos in Negros Island.
Click here for Balay ni Tana Dicang Story
Contact Details:
Balay ni Tana Dicang
Address: Enrique Lizares St, Talisay City, Negros Occidental
Phone: (034) 495 2104
Photo from Campuestohan FB Page
Campuestohan Highland Resort
Another man-made place of visit in Talisay city is the 5-hectare property Campuestohan Highland Resort which rests atop the high elevation with the verdant forests of Mt. Makawili as its background.
Strategically placed in between the cities of Bacolod and Talisay, the Campuestohan Highland Resort’s vantage point provides a view of the surrounding areas, consisting of almost half the land area of Negros Occidental and a bit of the neighboring region of Panay.
Click here for the Campuestohan Highland Resort Travel Guide
Contact Details:
Campuestohan Highland Resort
Address: Talisay City, Negros Occidental
Phone: 0905 936 4778
Minulu-an Festival
Not forgetting—but otherwise giving tribute—to its Malay roots, the people of Talisay are devoted to the annual celebration of the Minulu-an Festival which showcases Talisaynon’s rich traditions and culture. Lasting for 6 days in a row, the Minulu-an Festival is held every September 4 to September 10, yearly.
Click here for the review of Minuluan Festival
Photo credits: Guerero Farm Fb Page
The Guerero Farm Resort
Located within the 30-hectare farm of the Guerero Family, the place is a nice place to visit over the weekend. The farm resort has a pool, a beautiful garden and offers facilities for people who would want to stay overnight.
Contact Details:
Guerrero Farm:
Address: Talisay City, Negros Occidental
Phone: (034) 434 4368
Photo credits: Melba’s Farm FB Page
Melba’s Farm
This nice resort is located within the 10-hectare rainforest park in Brgy. Cabatangan, Talisay City. Their facilities include a kugon pavilion and an infinity pool.
Contact Details:
Melba’s Farm (Cabatangan Lodge)
Address: Sitio Masanglad, Barangay Cabatangan, Sitio Masanglad, Negros Occidental, Philippines
Mobile nos. 09329642973 / 09327699524/09333995630 / 09228137025
Landline: (034) 435-6513 / 476-7993 / 435-6513
Brgy. Concepcion Rambutan and Lanzones Plantation
Talisay City is known for its sweet lanzones and other tropical fruits like marang and rambutan
How to Get to Talisay City
Talisay City is found in between Bacolod City on the South and Silay City on the North. From Bacolod, you can reach the place at approximately 10-15 minutes and about the same time if you are traveling from Silay City to where the airport is located.
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The 2 e-commerce or digital marketing strategies that I saw are first on the article.
1. The first is the Guerrero Farm, the Guerrero farm strategy was to put their full contact details and the location in the article. So that the guest who wants to inquire about their place can contact and search their location and number easily.
2. The second is the Melba’s Farm, they also use the same strategies as the Guerrero’s Farm did. They also put their contact details in the website to be easily contacted by the people who are interested in their place. These strategies are so effective because it is more efficient and hassle free, to people who want to inquire immediately. They also add some information like a short background of their place.
Guerrero’s Farm and Melba’s Farm are located both in Talisay City, a place where many resorts and tourist attractions can be found. As you can see in the article, The Guerrero’s Farm is a 30 hectare farm. A farm resort has a pool, a very beautiful garden and they offer facilities for people who want to stay overnight. The place is good for family and friend vacation, since it can occupy more than 15 persons.
The location is nice for family or a group of friends who want to refresh and explore new activities. The place is best for these kinds of activities. Melba’s Farm is also a nice place and it has 10 hectares of rainforest park in Brgy. Cabatangan, Talisay City. This is also a nice place where people can enjoy swimming. This place is recommended to people who love to swim with their family and relax. This is the perfect place for them to enjoy their quality time with their family who enjoy swimming. They also have the same strategies as the Guerrero’s. Through these strategies, they can attract many customers to inquire and visit their place not just for relaxing but also enjoy the view and the activities in the resorts.
3. The one activity that I want to propose is the “Hiking” Activity. Since most of the people want to try new activities, especially those who love hiking. Hiking is an activity that can make you love nature. In this way, many people will go to Talisay and try this activity. This activity will help the City of Talisay to attract more people to come and visit their place.
Talisay City Negros Occidental is a great place to visit. It has famous spots. To help more people discover and visit Talisay, we can use e-commerce and digital marketing. These tools help promote places online using websites, social media, and stories.
E-commerce or Digital Marketing Strategies
1. Digital Storytelling – We can write blogs or post videos that tell the story of Talisay’s tourist spots. For example, we can share the love story behind The Ruins. This makes people feel connected and excited to visit. Digital storytelling builds trust and interest.
2. Social Media Marketing – We can post beautiful photos and short videos of Talisay on Facebook, Instagram etc.. We can also invite local influencers or vloggers to visit and share their experience. This help more people see the beauty of Talisay and plan their trip.
New Activity or experience
Talisay Heritage Food Tour – This is a new idea. it’s a walking tour where visitors can taste local food like kakanin or sugarcane juice while learning about Talisay’s history. We can promote this online using food blogs, short videos etc.. This will attract food lovers and culture fans.
In conclusion, Talisay City has many beautiful places and stories to share. By using digital story telling and social media, we can promote it to more people. Adding a new activity like the Heritage Food Tour makes the visit more fun and meaningful. With the help of online tools, we can make Talisay a top travel spot.
Talisay City can utilize Influencer Partnership and Social Media Marketing to effectively promote the place online.
1. Influencer Partnership – A very common digital strategy to promote a brand, place, or a product. Talisay City can collaborate with famous online influencers to promote their city because influencers can reach a large audience and build trust through authentic content. Their recommendations are often seen as more credible than traditional advertising making their followers more likely to visit the destination.
2. Social Media Marketing- Platforms like facebook, Instagram and Tiktok are commonly use today Talisay City can utilize these platforms to promote their city they can share videos and images online and write captions about the culture of their city to attract visitors.
3. For the activity to attract visitors Talisay City can have nature hikes. this activity is easy to organize and very family friendly it appeals to all kinds of visitors who seek adventure and enjoy scenic walks.
The following are two e-commerce or digital marketing strategies & new activity:
#1 The first e-commerce or digital marketing strategy is the search engine optimization (SEO). By just searching the keywords, SEO helps create a high traffic in the website. Example, upon searching the term, “the happy trip”, the website was found eventually which means it is easily navigated.
#2 The second e-commerce or digital marketing strategy is the use of social media. As I browse the website, social media was linked which adds to brand visibility. Also, this allows them to engage with wider audience or customers that the website will benefit. By linking other social media, this allows you to be recognized more, allowing auidences to have additional insights.
#3 The new activity or experience that can be produced digitally is a virtual tour, wherein viewers or visitors of the website can have a visual presentation of countries or cities being mentioned. Through adding short clips about certain places, this will attract more viewers or visitors not just within the website but in certain places being posted. Considering that additional visual aids appeals to many people because they can really have the sense of connection through movements and sounds in the video.
To help Talisay City boom online, here are effective digital marketing strategies and one exciting new visitor experience we can promote digitally.
1. Collaborating with local vloggers and content creators who have already established followers is highly effective. These creators have built trust with their local or regional audience, making their endorsement far more credible. They can offer their perspectives, creating engaging content that resonates with visitors who are looking genuine experiences.
2. Facebook is really effective platform to promote tourist destinations online because the majority of potential visitors actively use social media to research and discover new travel spots. This platform is inherently visual allowing for sharing photos and videos that easily inspire the desire to travel. Additionally its advertising tools enable precise targeting ensuring promotional content for unique attractions like The Ruins.
The propose activity is culianry held at Balay ni Tana Dicang merging historical tools with hands on cooking class. Visitors would learn to prepare and taste famous negrense delicacies offering a immersive cultural experience. This is effective for digital promotions because the hands on cooking and dining elements create extremely shareable video content for different platforms.
Talisay city is known for its rich history and tourist-worthy places which attracts visitors across the country and even foreigners. The most well known tourist destinations in Talisay city are The Ruins and Campuestuhan which both offers a unique experience to the visitors. To promote the city, the local government should invest in digital marketing to attract a more visitors to come in Talisay city.
To effectively promote the place online, the local government unit should utilize the following digital marketing strategies:
1. Social media marketing: One effective way to promote Talisay city is through social media platforms. In this way it would be easier to attract visitors because everyone is on social media. With this strategy, the local government unit should highlight the rich culture and top destinations in Talisay city.
2. Influencer marketing: The local government unit should invite local influencers to Talisay city to promote its place, food, and destinations. They could also make a contest in which they would invite aspiring influencers on how they would promote Talisay city to both local and global market.
Additionally, I would propose a virtual tours in which visitors could get to experience the beauty of Talisay city online.
E-COMMERCE. This is all about ” SOCIAL MEDIA CONTENT MARKETING”. By the use of different platforms like, facebook, instagram, tiktok, and youtube, it can promote Talisay city by posting about beautiful scenery, aesthetic reels, travel vlogs and local stories about the famous places like The Ruins, Campuestuhan highland resorts and many more.
DIGITAL MARKETING STRATEGY. This is all about ” COLLAB WITH TRAVEL INFLUENCERS “. By inviting the local or international creators to visit Talisay and feature the City. For example: they can make a vlog about the food trips, things to do when you visit talisay city, or more. This part is authentic, they can gain trust of customers or travelers. It can also encourage visitors to use a unique hashtags, to make it popular. This Activity adds a good reason for tourist to stay longer, enjoy culture and create instagramable experience and memories.
#1 social media marketing
As Talisay city is known to be one of the major distributor of sugar canes in the Philippines and for its other attractions such as the ruins which is already famous for the tourist. One way they can do to further promote tourist spots in Talisay are either use the social media marketing or update the photo’s used to be more appealing to tourist.
#2 Influencer Marketing
Paired with social media marketing they can maximize the effects of that strategy by pairing it with local or international influencer or just pair up with travel vloggers to feature the tourist spots Talisay is known for.
One thing that I can think to add to the activity is the tree house campsite by tsala treetop lodge for a different kind of vibe for tourist to experience not the usually resorts but a retreat to the natures
The Guerero Farm Resort
The activity that is not mentioned in the article that I believe would excite and gain visitors is hiking activity. This is a great activity for visitors and have a lot of market since in this generation, more people engage in physical activities and it is also an emotional therapy for them. The mountain resort and the view above is fascinating and a lot of people will surely be excited to do this activity with their friends, family, etc. The gratification of success to reach the destination with a beautiful view, garden, pool, and other facilities can be thrilling but will surely be fun.
#1: Influencer Marketing
Nowadays, there are a lot of influencers who vlogs recommended places for vacation, for trips, for time off. Partner with an influencer to make a content and promote the place and activities, featuring the prices and amenities of the place and the activities that come with it, especially highlighting the hiking activity to entice teenagers and millennials that go with nature trips. This marketing strategy will surely be effective for locals of Negros Occidental and may gain a lot of views if the video and content is complete with information to catch attention of visitors.
#2: Social Media Marketing
This is also quite the same with influencer marketing, although in this strategy the content can be posted in any social media platform which can also reach globally. Make a content like a blog/vlog showing the place, activities (hiking), and testimonies of the experiences of visitors to gain attention and engagement. This marketing strategy will result in either the resort being famous online and the resort having a lot of visitors to accommodate, especially weekends and holidays for groups of visitors.
1. The first digital strategy is giving an history or an explanation about Negros Occidental, the roots of sugar industry, saying that it’s not really from the Visayas but in Mindanao. It only spread across Visayas and Luzon but now in Negros occidental is one of the half sugar cane producers.
2. Next strategy is promoting Talisay city and the travel spots or guides where a family or travelers can go. From The place where there is history about the architectures (the ruins & balay ni tana dicang) to place where they can swim and see some animals ( campuestohan & the guerrero farm) and also their tributes, minulu an festival. They give nice pictures to give people a visual to what they will see in person.
3. Tractor Cafe is also one of the spots you can’t miss in Talisay city. It’s place just besides The ruins, so if you are done exploring the ruins, you can dine in the cafe. It’s known for their various good food offers and have good ambience, they are open day and night. Its also a spot where you can go and relax if the city is too much. They have also vintage things design inside the cafe, but if you want outside they have also a spot like a romantic night.
Talisay City is one of the renowned tourist destination within the Negros Island Region, but as much as the industry expands, the demand for its digital presence to attract more tourists arise as well. A strategy that these mentioned tourist attractions can utilize would be #1 social media marketing or influencer partnerships, the most convenient and cost-effective way for both the destination and market to engage with each other. The emergence of digital content creators and influencers today have helped most businesses garner potential customers from the traffic brought by these individuals. By inviting or collaborating with these online public figures, not only can they bring attention to the places or activities, but as well as open a potential discourse in the means of feedbacking or “reviewing” the tourist attraction between them and their audience, bring more publicity. Another strategy they could adapt is #2 Search Engine Optimization, where outdated websites and overall digital presence of these attractions are upgraded to match the current online landscape. As most tourists, either local are foreign, use social media and websites as a tool to know more about the destination before actually visiting, it would be beneficial for these tourist sites to have an improved website visibility in search engine results (like Google) to attract more organic traffic by making content more relevant, high-quality, and technically sound for both users and search algorithms. These strategies would help Talisay’s tourist landscape to further reach a wider audience and tell its story a screen away.
Furthermore, an experience unmentioned in the article is enjoying a cup of brewed coffee with a panoramic view of the lowlands from the mountain of Talisay City. Multiple highland cafes near the famous Campuestuhan Highland Resort have been offering tourists delicious meals and views of city lights up high, deeming these hidden gems worthy of the publicity. As the current trend of tourists longing for serenity and silence from the busy city life, Talisay City’s highlands is an experience anyone shouldn’t miss out on.
TWO (2) E-COMMERCE/DIGITAL MARKETING STRATEGIES:
1. One way to effectively excite and bring people to a certain place through digital marketing would be to have more visuals on what that place offers. Based on recent studies, people tend to be more attentive or be drawn more to pictures instead of texts. With this, we can utilize sites or blogs to be more exciting and focus more on the visuals. Through the pictures, we can show or emphasize fun and a sense that brings excitement for everyone not just showing the scenery. Visuals would include what to expect in that place or the people’s satisfaction of that said place. For example, Campuestohan, instead of just explaining what is in there, we show what is expected. We show how thrilling the rides are, We show how exciting and big the waves are in the wave shark pool, we show how unique biking up in the air is, and etc. To summarize, one way to market these places would be to utilize visuals over texts.
2. Another way to effectively promote this is by featuring stories behind the place. Through stories, we get to connect with the people. It leaves a more deeper communion wherein the people or the customers would soften their hearts and be involved through the business or place. An emotional approach would most work since this would make their actions based on heart rather than mind.
ONE (1) NEW ACTIVITY/EXPERIENCE
1. One Talisay experience that I believe would excite visitors would be El Ideal. El Ideal is a restaurant located in Talisay that offers pastries. What is special about them is that they serve food that brings comfort. Not only that they serve pastries, they offer a wide variety of food like batchoy. One thing that I noticed is that their online presence is not shown much. So in order to promote this, it is important to create a page promoting the restaurant to reach more people. Through the page we can showcase its different offerings.
1. The first digital marketing strategy that is used in promoting Talisay City was the introduction of different tourist spots that can be visited by tourist here in Talisay City, Negros Occidental. Posting a photos of every place like the Ruins, and Campuestuhan is one of their marketing strategy to give the us the idea of what the place look like. This strategy will make the readers more curious about what the place will look like in person. That means it reached the right target market, since they will not be searching or browsing for more about the article if they are not intertested about the beauty of Talisay City.
2. The second digital marketing strategy that I observed is the details of every places. It consists of the Place name, location, contact number, complete address, and websites. By this way it is easier for us to search about the place online and to visit their social media accounts for further inquiries. This strategy is very important because it give the target market the freedom to browse and explore the different information about the places they were about to visit.
3. Bantug Lake is also a good resort to visit in Talisay City. It is a perfect spot for reunions, gatherings, etc… Bantug is famous for it’s horse back riding trail, and a wide area for those who love to be with nature. It is far from the pollution of the city and it also has a mini zoo that children can visit and interact with different animals. Bantug also has a pool to dip in and enjoy while connecting with nature. Thay are also famous for boating since it is a lake in the name itself, they do offer boating ride and kayaking for those who enjoy water activities, zipline is also available which is perfect to those who love extreme activities. It offers food and drinks that has a good amount of serving for its price and taste. Bantug Lake Ranch is a good place to visit, with family, Friends, special someone or even just a solo date.
2. Marketing strategies (Talisay)
1. Highlight Real Visitor Stories
Instead of polished ads, feature real travelers who have actually visited places like The Ruins, Campuestohan, and the heritage houses. Share their photos, short quotes, and honest experiences on Facebook and Instagram. People trust genuine stories more than perfect promotional posts, and it helps future visitors see what the place actually feels like.
2. Create Local Collaboration Deals
Work with nearby cafés, resorts, restaurants, and transport services to offer small combo deals such as entrance plus meal discounts or tour-and-shuttle bundles to make trips more convenient and encourage tourists to explore more spots in Talisay in a single outing.
Visit The Ruins (Experience)
Experience the iconic beauty of The Ruins, a landmark known for its dramatic architecture, romantic ambiance, and breathtaking sunset views perfect for sightseeing, photography, and discovering a touch of local history.
Adventure Day at Campuestohan Highland Resort (Experience)
Spend an unforgettable day at Campuestohan Highland Resort, where thrilling activities like the sky-bike, zipline, rope courses, swimming pools, and themed attractions offer fun and adventure for families, friends, and thrill-seekers alike
Two ecommerce/digital marketing strategies that can be used effectively to promote the place online:
1. Storytelling Event Marketing
– I believe this marketing strategy is effective in promoting the place online since you are not just posting to promote the place but also to connect with people emotionally and giving them such unforgettable experience. By watching teasers, films, documentaries, emotional testimonials, or anything that relates to the event’s origin, you are creating a deep emotional bond with people that will also connect them to the place, and that will bring a huge impact on them (something that they will really remember.)
2. Immersive Previews (AR/VR)
– I think Immersive Previews are highly effected when it comes to promoting a place such tourist spots. By using this, you are able to reach wider market or people by letting them experience and explore the place virtually. If you are someone who is not able to go to the actual location, you are still be able to experience it like you are actually in there. That is why it is really effective I believe because you can experience it and still feel the whole place even if it is just virtual. You are not just letting them experience but also to feel everything emotionally.
One new activity or experience:
– I think one experience or activity that will excite the tourists is having a bazaar event such pop-up markets. They can gather local business owners that are selling souvenirs about the place or mainly about Negros. Through this, I believe a lot of people will be happy in this activity since they are able to experience and buy things that are memories and parts of our history. Additionally, you are not just putting up this event to earn money but also to help local business owners be known and expand their businesses.
as a marketing student here are the strategies that I would like to recommend for the Talisay City Destinations:
1. Make a wider story about the place, what’s the origin/history, and etc. Publish through online so that more people/ foreigners will visit the place not just for the beautiful view but also because for the story behind of the destination/place.
2. Second is Digital Marketing , Be active on social medias, because in today’s Generation all people use technology. In this way more people around the world will see the destination. And also not just businesses who will have a benefit for it , and also we Negrosanon, we will be known in having History Places and Beautiful Destination.
3. Lastly, recognize also the not so famous places/destination in Talisay City. Because people nowadays if what is the well-known places they just go there and go home, they do not appreciate the other places/destination. So my recommendation is that lift the not so well-known places/destination, of course in social medias, spread a word about them, make a story line of that place. So that there will be know place/destination will be left behind.
The 2 e-commerce or digital marketing strategies that I saw are first on the article. The first is the Guerrero Farm, the Guerrero farm strategy was to put their full contact details and the location in the article. So that the guest who wants to inquire about their place can contact and search their location and number easily. The second is the Melba’s Farm, they also use the same strategies as the Guerrero’s Farm did. They also put their contact details in the website to be easily contacted by the people who are interested in their place. These strategies are so effective because it is more efficient and hassle free, to people who want to inquire immediately. They also add some information like a short background of their place. Guerrero’s Farm and Melba’s Farm are located both in Talisay City, a place where many resorts and tourist attractions can be found. As you can see in the article, The Guerrero’s Farm is a 30 hectare farm. A farm resort has a pool, a very beautiful garden and they offer facilities for people who want to stay overnight. The place is good for family and friend vacation, since it can occupy more than 15 persons.
The location is nice for family or a group of friends who want to refresh and explore new activities. The place is best for these kinds of activities. Melba’s Farm is also a nice place and it has 10 hectares of rainforest park in Brgy. Cabatangan, Talisay City. This is also a nice place where people can enjoy swimming. This place is recommended to people who love to swim with their family and relax. This is the perfect place for them to enjoy their quality time with their family who enjoy swimming. They also have the same strategies as the Guerrero’s. Through these strategies, they can attract many customers to inquire and visit their place not just for relaxing but also enjoy the view and the activities in the resorts. The one activity that I want to propose is the “Hiking” Activity. Since most of the people want to try new activities, especially those who love hiking. Hiking is an activity that can make you love nature. In this way, many people will go to Talisay and try this activity. This activity will help the City of Talisay to attract more people to come and visit their place.
Minuluan festival
Strategy:
1. Creating an online souvenir shop where visitor can easily buy shirts mugs and postcards through facebook or shopee,
2. offering digital photo packages with online booking for photohoots.
Selloum Cafe in Talisay City
1. Social media visuals post drone shots,tiktok reels and guest photos to show the mountains view. These eye catching visuals attracts more tourist
2. Easy online booking & Promos creating a website or fb page for quick booking post guest reviews and offering seasonal promos to encourage people to visit.
To effectively promote Talisay City, it’s best to optimize modern technology as a tool to reach other Cities and cater a wider audience. Hence. there are two excellent ways to do this and these are:
1. Social Media Marketing
By exploring several social media platforms (Facebook, Instagram, X, …), we can reach an even wider audience. Posting creative publicity materials that contain fun trivias about the attractions, delicious delicacies found in the said City, historical facts, and more will entice the local tourists, even the international ones, to come and experience the fun. Tourist who have also visited can leave reviews and comments on these social media accounts which will results to positive engagements and more tourists.
2. Influencer Marketing
Influencers in 2025 have almost the same level of influence with bloggers during the late 2000s and early 2010s. By inviting influencers in the province and nation to do a content based on the City’s tourist spots, a wider-reach of audience can be reached through this initiative. By watching these influencer’s thoughts about the City, viewers will soon turn into visitors. Causing an influx in the City’s foot traffic and popularity.
Furthermore, as a Negrosanon and someone who enjoys travelling, I happen to wander to a place of serenity in the previous year, it was called Treehouse. Treehouse is a camping ground and hilltop resort located in Brgy. Katilingban, Talisay City. It has a wide camping ground, access to a spring, and rooms that can accommodate big families and circle of friends. Places like these are a hit to younger generations and even old one with a heart for adventure and peace.
I would choose Digital Marketing that it’s because of how it is marketed online. The Talisay City, It shows that it is amongst the largest producer of cane sugar in the world. It is also known for some tourist-worthy, Because of all the places like The Ruins,it is one of the relic of a 1920’s mansion whose remains was as a result of the land’s harsh history involving the Second World War. And The Campuestuhan, one of the most Strategically placed in Talisay.
Based on the article they only use content marketing and social media marketing. To know the article more, they can advertise and or get some influencers to promote the places that they published to their websites. Especially in this generation, we all know the power of social media and most of the people are using gadgets and scrolling online.
Proposed Activity:
The one activity that I could suggest is that in every places written in the article they can prepare some cuisines for the tourists. So that if they are going to visit those places they an try those cuisines in every places and they attract more tourists to visit these places.
E-Commerce/Digital Marketing Strategies:
#1. The first e-commerce strategy I noticed in this article are the personal reviews linked to each location or activity. This is an example of content creation by making reviews, wherein consumers create content for other potential consumers to view be influenced by. This was paired by photography and storytelling (ex: history behind the Ruins). Honest, helpful, and detailed reviews guide consumers into making decisions regarding their travels.
#2. The second e-commerce strategy is search engine optimization (SEO). I tested by Googling the words “the happy trip” and “happy trip” only, and this website came up first in the results on both tries, despite many other websites having the same or similar keywords. This helps attract consumers since most, if not all the time, only the first page of results is scrolled through on the Google search engine. Being the first to show up in the search results also shows a sense of reliability and credibility as a travel guide website.
1 New Activity:
#3. One way to further enhance the article is to integrate TikTok, a video sharing platform, into the social media sites linked with the article. In today’s generation, consumers tend to be influenced by seeing the actual locations, activities, and local delicacies through credible reviewers. This form of promotion attracts those who are curious and genuinely interested in travelling to Talisay City. Additionally, it helps to prove that these suggestions are worth the consumer’s time and money.
1. The first marketing strategy that I noticed was the emphasis on the rich historical background of Negros Occidental towards the history of the production of sugar cane throughout the Philippines. It focused mainly how popular Negros was to be known as the main producer of sugarcane, which propelled the entire country to be the 2nd largest producer in the entirety of ASEAN, and placed at a high 9th globally, though it also mentions that the origin of the production of sugarcane was from the lower region Mindanao. Nevertheless, this amount of information of how popular and rich the history of Negros was, would draw viewers towards the island and spark their curiosity more about the province.
2. The 2nd marketing strategy was the emphasis how mainly Talisay City was known to be the main area that produced the most sugarcane throughout the province. Following up from romanticizing the city, the article showed popular historical landmarks which could give more information towards the history of the place, resorts which could offer a place to stay, and then Melba’s farm which would give the viewer a place to try out the local production of the city. Overall the article was made to set up how rich the city was in history, and then following it up with tourist spots and locations to stay to entice them even to visit the area.
3. One thing that I would add to this article would be the suggestion as well would be the city proper and mainly highlighting the plaza. From there the article could also highlight what public transportations to ride and what to say to the locals to where to go. While also highlighting the more ancestral places that would highlight more on the history of Talisay City
2 E-Commerce
1. Social Media- One effective digital marketing strategy is creating engaging photo and video content for social media platforms like facebook, TikTok, Instgram and Youtube. This strategy works well because travelers respond more to visual experience.
2. Travel Blogs and Website features- Strategy is using search engine in travel website or blogs. By publishing article with being titled ‘ Talisay City Tourist Atractions’. Adding high quality photos, maps and itineraries makes the page more useful, encouraging visitors to stay longer and share the guide.
Additionally, New Activity Propose
1. Talisay Sugarcane Harvest Experience and DIY muscovado Workshop- Visitors can join a hands on sugarcane farm experience where they see and learn how sugarcane is harvested, crushed, and turned into traditional muscovado sugar. They can try cutting cane, riding a small farm cart, and making their own small jar of mascovado to take home. This is cultural highlights Talisay’s agricultural heritage and gives tourists a unique,educational and instagrammable experience.
Considered as one of the main drivers of the now successful producers of cane sugar in the whole of Negros Occidental, Talisay City has also continually developed with its many tourist spots worth visiting. Therefore, the ecommerce or digital marketing strategies that can be applied to effectively promote the place online would be #1 Influencer Marketing on other social media platforms (e.g., TikTok, Instagram). Social media influencers, specifically those engaged in travel content, have a wide range of influence with how people get to know more about the place and entice people to visit the place depending on their content and followers. Therefore, having certain travel influencers known for their authentic and honest reviews promoting Talisay City with regard to the culture, festivals, tourist spots, foods, and must-visit places in the city, it would definitely impact the tourism of the city. The next strategy would be #2 Content Marketing, wherein there will be compelling content to assist the people with how to reach Talisay City, directions on specific tourist destinations, must-try foods, and things people must know about the city to further encourage people to visit the place, and it would strategically promote the place online through content using visual representations and such.
Ultimately, since Talisay City is known for having contributed to the expansion and success of the sugar cane production both in Negors Occidental and in the country, it would be nice for people to be aware of Talisay’s description of the sugar industry. Therefore, the activity or experience that I would be proposing to excite visitors to go to Talisay and that can be promoted digitally would be: #1 A market with foods produced from sugar cane produced in Talisay City as well as its other known must-try foods for tourists to be able to try all these foods just in one place. The sellers would also be able to engage with the tourists and share the history and origin of these foods and the place itself.
E-commerce Strategies
#1 There are plenty of strategies to be used in order to promote the place, culture, and heritages of Talisay City, however, one of the strategies that can be implemented is the use of Content Marketing. Nowadays, content creation is very popular on the internet and the technology is very face-paced and vastly accessible. Individuals all over the country like to post their photos, videos, and comments on their personal experiences to the places that they go to. With this strategy, you will be able to showcase the beauty of the places and the fun activities that can be done in the City. With this, the potential customers, travelers, and interested people that can see these videos, photos, or blogs online can be highly encouraged to visit the place.
#2 Another strategy is the use of Influencer Marketing, partnering with relevant personalities to reach new audiences is somewhat very common nowadays. Although this may be a bit expensive, the reach however, is also very big because influencers, most especially highly recognized artists, can give huge impacts to the people that are watching their contents.
Proposed Activity:
An Augmented Reality (AR) Heritage Tour where the customers may experience local cuisines all the while having the side quest of preserving and promoting the historical and cultural heritage of the places with Talisay City, Negros Occidental. With this initiative that involves technology, there will be unforgettable experiences that are also immersive and interactive. These activities can be applied to heritage houses and historical sites of Talisay City. This will be easy to be promoted digitally and can surely create a fun and one of a kind experience for the tourists that would like to visit.
As a student, i can see that social media like facebook, tiktok, instagram are the advantages i have that makes it more effective tool for marketing. Talisay City is a unique tourist spot like the well knowned “The Ruins” and also the Campuestohan Resort that mostly all the negrosanon has already visit that spectacular resort. To promote these kind of attractions online i will use my social media marketing to reach a wider audience, especially to those young ones like me that love to travel and discover new spots to relax and enjoy.
so for my strategy tiktok is used to film short videos that will allow the viewers to really want to visit that place in this way this will could make them excite the visitors. Using popular travel hashtags and joining in trendings related to places will help increase engagement.
Also in facebook that all of the filipinos used this app this will allow them to have a better look of Talisay City that this city has a good tourist spot and a great place to relax with there families.
The 2nd one is to collaborate with influencers and bloggers in this way the influencers will able to share there experiences visiting the city just by simply exploring the beautiful city of talisay
the Influencers that has a big followers can create authentic content vlogs, and blog posts. In this way they can document there experiences in talisay City. Additionally, influencer giveaways could also work well, where followers share why they want to visit Talisay for a chance to win free entrance to one of the attractions or discounts.
1 new experience for my opinion is the VR or virtual reality (VR) tour could be an exciting way to digitally promote Talisay City, as we all know that business today is using technology and this technology helps businesss to have more costumer and make businesses successful.
This VR tour could be promoted on social media platforms, allowing potential tourists to experience the place from the comfort of their own homes. VR is a tech forward and interactive way to engage people, and it would be a unique selling point for Talisay that could excite younger travelers. This new idea could be promoted by sharing short previews of the VR experience on Instagram, TikTok, or even YouTube to spark interest of the costumers.
One digital marketing strategy they can use is social media advertising. Talisay has a lot of fun stuff to offer. If the people want a history trip, Talisay has The Ruins or The Tana Dicang Lizares Ancestral House. If they want entertainment, people can visit Campuestohan Highland Resort or participate in the Minulu-an Festival. All these trips can be marketed through social media.
Another good digital marketing strategy is influencer advertising. Influencers can go to these places and market it to their audience. Pair this up with social media advertising and you have a very powerful marketing duo.
With these exciting adventures, why not add more? One new experience I would recommend is bungee jumping. I’ve always wanted to jump off a platform and see the landscape around me as I fall.
Another new experience I would like to recommend is sky diving. As what I’ve mentioned in the first one, nothings beats a Jet2 holiday that makes you jump off a plane and experience the thrill of free falling.
E-commerce
1.Story driven product ads- creating a product list that highlights the heritage, taste profile, and origin story of the product ( for ex. cadiz city dried fish) by using short videos, farm totable photos, and flavor description to make customers feel the the products authenticity. this strategy builds emotional connection and increase trust by making visitors more likely to purchase.
2. Virtual discover the places in talisay- by creating a special wed sites or pages that showcase the history, culture, and unique places in the city. like short video of the famous land marks, and histories of the places that make tourist likely to visit the place.
Proposed activity
1. Virtual experience of the famous land marks and mouth watering foods- by making some short video ads of the famous land marks in talisay city and posting it on the online platforms like tiktok, facebook, and instagram. And by taking pictures of the delicacies of the city of talisay. This strategy builds emotional connection and additional knowledge for the tourist that talisay city have some amazing spots and foods for tourist to visit.
#1 After reading the article, the first digital strategy that I noticed was the use of photos in every tourist spot in Talisay City. Using captivating photos that showcase the beauty of each tourist spot helps in gaining the attention and interest of the travelers. Through reading the article, you can also see that every picture has some phrases that show where the photo comes from, and it was from different Facebook pages. This means that there was a use of social media platforms to make sure that every potential customer would be reached and would see the beauty of these tourist spots.
#2 The second strategy that I have noticed is the use of storytelling. This strategy is essential because it showcases the value of each spot. Each tourist spot has a small background information, such as the history, where it was located, contact details, and also, based on the article, you can see that there is a supporting article that could help the customer fully understand the story and reviews of each tourist spot. Through this strategy, it helps boost the customer experience of potential customers. They don’t need to look further because all of the information was already given, even the contact details, which are very important.
#3 I think the activity that I could suggest to get the full potential of the city is to boost the fruits that Talisay City has. They can create a one-day fruit festival that showcases the different delicacies made out of lanzones, rambutan, and marang. They could also make use of the city’s official pages to boost the event, where they can post several pictures, short videos, or even a small inspiring story. This would not only help the farmers and local stores in the city, but it could also help boost the cultural appreciation of the people when they think of Talisay City.
Two digital marketing strategies i would use are Content Marketing (Photos, Blogs, Videos) and Online Tour Packages and Promotion.
CONTENT MARKETING
1. I would use attractive photos, short videos, and blog posts to highlight Talisay’s top spots such as the Ruins, Balay ni Tana Dicang and Campuestohan.
2.Posting these regularly on Facebook, Instagram and travel blogs builds interest and helps tourists.
ONLINE TOUR PACKAGES AND PROMOTION
1. Creating a bundle packages like (Heritage tour plus Campuestohan Day Trip)
2. Promote through social media and travel websites.
A new Activity that i would promote digitally is Talisay Farm and Heritage Experience.
1. I would offer a fruit picking, travel tours, and farm tours.
2.This unique hands on experience is very photogenic and can be easily promoted online through videos, reels and influencer post.
1. The digital marketing strategy I will use to promote talisay city is to create an informative blog article that includes details like the history of talisay city, along with helpful travel guides. Most people visit a place when they’re curious about it, so the blog should also feature the best spots to visit in talisay city. Aside from the attractions, it should highlight local food that can only be found in talisay to showcase the city’s culture and attract more visitors.
2. The second digital marketing strategies is to promote the place using the social media like Facebook, Instagram and Tiktok, by using platform like this you can easily see the photos, video, which quickly capture people’s interest. This method encourage visitor to share their own stories, or video of their experiece in Talisay. For me social media is very powerful tool to showcase the place you can also collaborate with the travel influencer especially those who focus on local travel in that way they encourage people to visit talisay city.
New activity or experience is to promote a “hidden gem” in talisay to showcase the place authentic. This tour can feature some good spot and also local food. By promoting this you can build curiosity and attract travelers who love discovering place. Encouraging visitors to post their own photos and video to have more visible and wider audience.
1. Optimized Travel Vlog and Content Marketing. – Travelers search online before deciding where to go. Integrate regular vlogs and post with keywords that highlights Talisay City. Include high quality photos and videos to attract viewers. Include booking links, accomodation, and events directly at your post or vlog.
2. Social Media Storytelling and Influencer Partnerships. – Social media platforms like fb, instagram and tiktok are powerful tools today to promote destination marketing. By collaborating with travel influencers, Talisay City can showcase attractions such as The Ruins, Campuestohan, Minuluan Festival through authentic, engaging content.
The new one activity that is not mentioned in the article but I believe would excite visitors and can be promoted digitally is the MARADULA Festival.
MARADULA Festival is a vibrant celebration and it is held in Brgy. Concepcion. It highlights the community’s agricultural richness. It promotes Talisay City as a destination for eco-tourism and agri-tourism, highlighting in Negros Occidental’s fruit industry. The digital promotion ideas for MARADULA Festival are social media campaigns. Feature reels of fruit harvests band street dancing. And also, E-COMMERCE TIE-IN; sell fruits or festival merchandise online during the event.
1. Use Facebook,Website,Instagram, And Tiktok to post short vidoes and photos about Talisay’s attractions like The Ruins, Balay ni Tana Dicang and Campuestohan. Highlight thier history and beuty to attract tourist online
2. Create online packages (tour + resort + transportation) that visitors can book through websites or Facebook pages. Use promo codes, discounts, and limited-time offers to encourage online bookings.
1. Talisay Heritage Costume Photoshoot:
Visitors can wear traditional Negrense outfits and take photos in old hacienda-style locations. Very attractive for social media.
The 2 e-commerce or digital marketing strategies that can be used to effectively promote place online are, #1, is to provide creative videos on what are the activities that the tourists or visitors can do. Specifically in Campuestohan Highland Resort, since the resort has a lot of activities to choose from, it is highly recommended to provide a sneak peak on what are the available activities in the website or any online platform so that the visitors will have an itinerary during their trip to the resort. For #2, provide a realistic look of the place. Nowadays, most businesses promotes their business with unrealistic or a very edited photos or videos online. Many tourists or visitors are disappointed since it is very far from what they advertise online. So I highly recommend to post photos and videos of what the place exactly look like to avoid expectation vs. reality.
Lastly, for the 1 acitivity that I would like to propose in Talisay City that can be promoted digitally is the “Zoo”. In Talisay, I’ve noticed that it lacks activity that includes watching animals and enjoying the nature. As an animal lover, I can promote it digitally by posting photos and video on what the zoo looks like inside and what animals they can see once they step into the place. In that way, many students can go their and conduct a field trip and enjoy watching the animals.
To further promote Talisay’s special attractions and tourist destinations, utilizing e-commerce strategies are greatly beneficial to reach a wider audience online.
1. Filipino Influencers
With the prevalent rise of social media, many online users rely on reviews and influencers to give honest ratings about a certain product or service. Having Filipino influencers to promote Talisay’s tourist destinations can help with positive statements, connection with the audience, and create a community of like-minded people who are interested in visiting the different iconic places of Talisay. This can also create online conversations and easy word-of-mouth marketing through e-commerce.
2. Online Advertisements
Online advertisements can be easily done to promote Talisay’s beauty and places. These online ads can even be used in multiple social media platforms such as TikTok, Instagram, and Facebook, which are widely popular platforms, to showcase the different opportunities that Talisay has to offer. Highlighting the best parts of Talisay through quick and engaging online ads can create that traction and interest that potential customers and online users can have.
New Activity & Experience for Talisay
Another iconic place of Talisay is Nature’s Village Resort located at the Talisay Highway. It can be promoted digitally through online advertisements and enhancements of SEO, or search engine optimization, to make online users be aware of the place and what it has to offer. Highlighting its crucial features, this nature-filled resort is especially great for those looking for staycation getaway, booking special events, or even a place to swim with family and friends while enjoying the nature that Talisay has to offer. Online advertisements are essential and very useful to directly showcase the beauty of what your brand has to offer.
ACTIVITY 2
TOURIST ATTRACTIONS / THINGS TO DO IN TALISAY CITY, NEGROS OCCIDENTAL
1. Palm Veranda
Palm Veranda is a newly opened place that features a restaurant and wide hectares of space where visitors can enjoy playing golf. Many people are hesitant to try new activities because of the cost but at Palm Veranda, they can experience golf at a more reasonable price. It is a great tourist attraction perfect for date nights and for those who want to try something new. It’s a good place to relax, chill, and enjoy delicious food.
2. El Monte Adventures
-El Monte Adventures is a great option for people who love doing things outdoors. They offer activities such as ATV rides, water-gun games, countryside tours, and many more fun and exciting outdoor adventures. They are located at Talisay City, Negros Occidental and around 45 mins away from the city. The relaxing scenery and green atmosphere can help people feel relaxed, have some peace and try out new experience away from the city.
1.
A. Talisay can be promoted better online by posting fun and eye catching content on social media , like short reels and photo stories that highlight places such as The Ruins, Campuestohan, and Balay ni Tana Dicang
B. Another helpful strategy is creating simple travel blogs and using targeted ads so the city shows up when people search for destinations around Negros Occidental.
2. For a new activity, the city could offer a relaxed food and heritage walking trail like where visitors can try local snacks and relax with friends and family, like the night markets in Bacolod.
Talisay city is still a developing city is also known for some tourist-worthy places.
for example we have The Ruins, The Ruins is a relic of a 1920’s mansion, the term Taj Mahal is still new to me since I’m not from Talisay City but it’s nice to know its origins. Next is the The Tana Dicang Lizares Ancestral House, the house hosted several Philippine presidents when they visit Talisay. One of my favorite resorts in Negros would be Campuestohan Highland Resort. I highly recommend it to my non Negros friends when they were planning t visit. Minulu-an Festival still new to me but the story is interesting. The Guerero Farm Resort I haven’t visit tis place yet but planning to visit it someday. Melba’s Farm the area is currently surrounded by Lauan trees and other species, an assortment of flowers and plants, and greenery. It’s inspiring to know the history of Talisay City and it’s cultre, on how it involves of preservation of nature.