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Silay City Tourist Spots/Attractions
SILAY CITY TRAVEL GUIDE | TOURIST SPOTS/ATTRACTIONS
ABOUT SILAY CITY
The Silay City located in the province of Negros Occidental is part of the Metro Bacolod and one of the most promising cities in the country because it has continuously developed and progressed starting from the previous decades up to now. The city may not be as famous as the other cities in the country, and yet the opportunities and possibilities found in this place are working on its way to being on the pedestal. With its unique features, craftsmanship, and attractions, the place is ready for the next level of beauty and grandeur. In the old years if the city, it was then labeled as the “Paris of Negros” due to varied reasons. One of which is the fascination of its people to the venture of knowledge as well as arts and thus, claiming its title as the “cultural and intellectual hub of Negros.” This, of course, is manifested by the number of ancestral and heritage houses located in the city which also serves as tourists’ spots. Another flourishing industry in the city is the sugar mill which is also the top contributor to the economy of the town started by the very first Negrense sugar baron, Yves Leopold Germain Gaston. Additionally, the city is also part of the top 25 tourist destinations in the entire country as released by the Department of Tourism. This may be attributed to the different characteristics and features of the locals and the place. First and foremost, the locals just like the traditional Filipinos are very hospitable. The warm welcome given by them to any tourist would surely make anyone feel delighted and welcomed. People are accommodating most especially if they know that you are a tourist and you know little about the place.
Another factor that drives tourists in this place is the fact that they serve a lot of sumptuous delicacies just like the senoritas, pastillas, piaya, bukayo, fresh lumpia, and empanada! If you are now interested to visit the place, all you have to do is book a ticket and fly to the beautiful city of Silay! The convenient airport in the area is the Bacolod-Silay airport, the general airport of Silay and the entire Negros province. It is just 15-kilometers northeast of the Bacolod. Right after landing the airport which you might find busy because it is also capable of catering international flights, you may easily head out and find an available taxi that may take you to your desired location in the City.
Once you are settled in your hotel or choice of accommodation, merely approach some locals and ask for recommendations as to which heavenly place to visit. You may also search the internet, and you will for a sure see a lot of articles featuring what Silay City has to offer. The beauty of culture, character, and of the scenery of Silay is undoubtedly one of the best things you can ever experience; it is simply incomparable to any place because Silay merely is a unique paradise destination. 
SILAY CITY TOURIST SPOTS/ATTRACTIONS
Spanish Occupation Houses
The National Historical Commission of the Philippines (NHCP) declared that 29 out of more than 30 ancestral houses in this place as Heritage Treasures. All of these are being often visited by tourists around the country and even around the world because of their historical origin, aesthetic architectural design, and the likes. One of which is the Hofilena Heritage House and at the same time the museum is the first-ever ancestral house in the place to launch it to the public. Amazingly, aside from the fact that this was the first-ever house built in the area, it is also still inhabited by the present generation of the family as well as the first house to be considered as a heritage house. It would be best to explore these heritage houses riding a trisikad especially if you are traveling alone or with a friend. These houses are located near each other and it would be easy to stop anytime if you are riding the trike. It would be best also to drop by the tourism office for a map. 
Silay City Tourist Spots/Attractions
Bernandino Ysabel Jalandoni Museum
May it be antique furniture, books, dolls, or glassware, this place got it all for you! This museum also familiarly known as the Pink House was built and established in the year 1908. To make sure that the materials will be of good quality, the original owners exported woods from Mindoro. Visit this place and take a look at the different items on display.
Café 1925
Once you are tired of roaming around all the heritage houses, then stop by in this area located amidst those houses. Have a coffee or any other food available on their menu and enjoy the vibe of the historical place as you take a sip of coffee.
Silay City Tourist Spots/Attractions
Barangay Balaring
Just a few kilometers from the City proper of Silay is a small village which offers a panoramic view of the place along with a stunning sunset! Isn’t romantic? More than that, tons of seafood restaurants are available on the coastline so that you can enjoy watching the view and at the same time eating your sumptuous meal. An example of this one is a native restaurant that is made up of bamboo. Must read: Melken’s Seafood Restuarant
El Ideal
Why not come and grab some bread or cookies from the oldest bakeshop of Silay? Located in one of the ancestral houses (Locsin y Lacson), this historical bakeshop is the perfect place for you to buy some goodies for your family or friends back home. 
Silay City Tourist Spots/Attractions
Hugyaw Kansilay Festival
Hugyaw Kansilay is the annual festival held in the City of Silay. For more, read Hugyaw Kansilay
Silay City Public Plaza (Mini Park)
Just located in front of the City Hall and ride after the San Diego Parish church, why not take a photo in front of its iconic structure? Though some may not notice this attraction all the time, I can assure you that this place is merely gem amidst the city. 
Silay City Tourist Spots/Attractions
San Diego Parish Church
Just located near the Mini Park and the City Hall, this church is built just like the famous churches in Rome. The dome structure of this is just perfect to visit.
Lantawan View
Ready for a Garden of Eden experience? Well, this place offers an extraordinary experience and encounter with what nature has to offer. With the breathtaking view, this is a place to visit.
Silay City Tourist Spots/Attractions
Patag
This small village which happens to be the last fortress of the Japanese during the World War of those who had tuberculosis is now a place of attraction in Silay. The cool and fresh breeze of air, as well as the highland position of the place, makes it ideal for tourists to visit. Must Read: Patag Travel Guide
Mangrove Eco Park
As one of the City’s tourist attractions, this mangrove park is the best place is you would like to feel the freshness and the peaceful part of the city. It has a long bamboo walkway leading to the Mangrove trees. A day far from the busy town will be simply amazing if you happen to choose this park as your place to stay.
Silay City Tourist Spots/Attractions
Punong Gary’s Place
Located near the city center of the city, the natural beauty of this place surrounded by tall old trees is as beautiful as Bali Island in Indonesia. Why go for a long trip if you can experience it here? Address: Gary’s Place Hacienda Tinihaban, Barrio San Jose Silay City Must Read: Punong Gary’s Place
Lantawan Zigzag Road
The breathtaking view this place has to offer is indeed a photo-worthy. Photographers would usually go to this place and do a lot of shots simply because it is just so beautiful.
Silay City Tourist Spots/AttractionsTravel Tips
- Silay City is the place where the airport of Negros Occidental is located. It is therefore easy to drop by and explore this city when visiting Bacolod City or Negros Occidental Province.
- Getting around the city proper would be best if done riding the tricycle or trisikad. Other destinations like Patag need bigger vehicles because of their distance.
- It would be best to bring an umbrella when visiting the town proper both wet and dry season.
- Silay City is less than an hour’s drive from Bacolod City. You can stay in Bacolod City during your trip or you can also opt to stay in some of the accommodation available in the city.
Silay City Tourist Spots/Attractions
Two E-commerce or digital marketing strategies: The two digital marketing strategies that could be used effectively to promote destinations online are (1) Social Media Marketing and (2) Search Engine Optimization (SEO). Social Media Marketing involves content creation in platforms such as Tiktok, Instagram, and Facebook. Posting regularly can engage users, and paid ads can target travelers by location, age, and interest. By engaging with a larger audience, it can boost online traffic and encourage people to visit destinations. For the Search Engine Optimization, it can optimize the destination’s website so it ranks high on search engines, through creating blogs, guides or travel tips to attract traffic. Travelers searching for keywords on Google- can lead them to places that align with their interest. Visitors can click links, explore the website, and find tour packages, accommodations, or guides. People searching for travel information naturally find the destination, and unlike paid ads, SEO brings continuous traffic over time.
My proposed experience is a hidden gem in Silay City, visiting Emma Lacson’s Delicacies. It is located in an ancestral home at 120 Rizal Street, a Silay City Heritage, across from BPI Silay. There are no prominent signs, and visitors should look for a green gate that will lead them to a flight of stairs that lead directly to the kitchen where the delicacies, which are empanadas, are prepared and sold, giving them a unique buying experience that will capture attention from online viewers to try it themselves.
The Silay City is known as the Paris of Negros it’s become of the tourist spots and the Heritage Houses that still exist. With its very own delicacies they offer especially the famous empanadas, sugarcane and kakanin, even it’s a small city a lot of tourist go and visit the city to see the beautiful place that city offer. The city may not be as famous as the other cities in the country, and yet the opportunities and possibilities found in this place are working on its way to being on the pedestal. But, not everyone are aware of the city and there are some places are not well-known and have low visibility, and in some cases, the businesses or tourist spots have already died out.
To give more opportunities and more tourist to come, I recommend two e-commerce or digital marketing strategies to encourage and promote the city for more tourist:
1. Collaborate with the negrosanon social Influencers and tourism to showcases the place that need exporsures; with the help of the influencers who loves to try foods and visit some places this would help the business grow more.
2. Collaborate with the city, tourism, and silaynon sellers and sells the delicacies in one place in the not well-know place to be more opportunities for sellers and places to promote the city more and invite some foreign tourist for more visibility.
Propose activity:
1. City must have a film each heritages houses from the history to how they maintain the house, especially how silay city become a city and known as Heritages houses. The story of kansilay and its history for visitor or the negrosanon more knowledgeable and gain insight about the city.
Silay City is known for its vibrant culture and coined as the “Paris of Negros”, as it has so many flourishing heritage houses, scrumptious delicacies, and destinations that makes the city worth spend your time. The city deserves the limelight for people to visit and discover more of how special this city could offer for international visitors.
Short-Form Content about the Specialties of Silay City with Big Influencers
As we live in an era where most people use TikTok and Social Media, promulgating Silay City in these platforms would elevate the awareness of what this city is and its specialties such as the food, tourist spots, and places to visit to unwind, collaborating with big names, this would also rocket that awarness. Promoting the city on big platforms with Celebrities or Influencers like TikTok, Facebook, and Instagram is a great and expansive way to share the colorful things and experiences that one could get from Silay.
Boost the Tourism in the City.
Silay is a great city to spend time and to discovering more colorful big experiences in such a small place. Boosting the city’s public relations would give more awareness, by promoting it online. Also giving tourist to have great accommodations and tours around the city by giving them an overview of the culture and what this city has to offer. Its cultural heritage is a strong point because of how Silay’s old heritage houses are still maintained and discovered by so many people that it is known as a cultural hub.
An activity in Silay I would recommend for visitors and tourists to do is to try and take things slow in the city. As a person who loves Silay, it’s a travelling ritual I personally believe would make you look at Silay as a haven to just calm your mind and enjoy the slow-paced and colorful experiences you could have in Silay. A small brisk walk, to journal, and to of course live in the present and just enjoy, it’s a feeling that most people should get and to talk to the wonderful people in the city. It’s not a pretty sophisticated activity but it’s a journey and to calm your mind for a little while, to just sit and relax and enjoy the calm of Silay City.
1. Two E-commerce or Digital Marketing Strategies:
As a consumer reading through the article written, the write-up was overall informative and has highlighted notable tourist spots found in the city of Silay. Upon further observation, I have listed the following recommendations as to how these aspects could be promoted effectively:
a. Maximizing Social Media Platforms through an Omni-channel Strategy: In today’s digital age, most (if not all) tourists lean toward social media platforms such as Facebook, Instagram and Tiktok to identify places that gauge their interests. As future Marketers, it is essential that we are able to maximize the use of these platforms by showcasing promotional content that is enticing and consistent with its messaging, regardless of the communication channel being used. This approach allows increased awareness within consumers, interconnecting these platforms together and creating a more unified and seamless digital storefront.
b. Carousel of Photos Displayed on Tiktok: With Tiktok being one of the platforms tourists engage with, a carousel of photos containing individual reviews of the tourist attractions visited is one of my recommended course of action. Highlighting the strengths and weaknesses of these places gives an impression of sharing authentic and credible feedbacks.
2. New Activity or Experience:
One of the experiences that I highly recommend most especially for tourists who love shopping are the vintage shops situated in the city. Aside from its delicious delicacies, and historical attractions, the variety of boutiques Silay has to offer is one advantage that it can offer to potential visitors.
1. Digital Market Place- Silay City has a lot of product and tourist spot to be known so I beileved that this strategy or e commerce will be powerful to promote what Silay City really has and why silay is known for. I bielieved that it would be effective.
2. M- Commerce – In this digital world and digital economy people rely on online so I believed this strategy can be very effectively because people want convenient and easy that by just one click they already have that product and silay city has a lot of product and services to offer. and they just have to adapt more in technology by that they can successfully grow and become sustainable industry.
For me, the additional activities that i would like to add in silay is to more focus in patag like they should have more activities specifically like zipline there so that people must be engage and appreciate the beauty of patag in silay. I believe that tourist will also love that kind of activity as long at is safe and secure.
2 E-Commerce Strategies (to promote Silay City online)
1.) Content Creation. Given Silay City’s focus on historical locations as tourist attractions, a good e-commerce strategy would be creating informative content to pique tourists’ interest in the history and culture of Silay. Online brochures and pubmats could be posted on social media, and historical documentary shorts would also do well.
2.) Influencer Marketing. In tandem with the prior strategy, partnering with travel or cultural vloggers would do well in highlighting all of the tourist locations in the city. Cultural vloggers would especially do well in highlighting the ancestral appeal of the historical tourist spots. Not only that, the food of Silay could also be highlighted through the use of video reviews.
New Activity/ Experience not in the Article: (But would excite visitors, can be promoted digitally)
1. ) Promotion of Local Products. As a home to a very culturally rich city, Silay could also be promoted through the use of the promotion of locally Silay-made products. This helps the economy by providing aid to local businesses. A website could be made showcasing all of the Silay-made products, and an omni-channel experience could be crafted by interweaving digital promotion tools and physical stores. Sales could also be launched during periods of high foot traffic, such as holidays and during the Kansilay Festival.
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Silay City, known as the Paris of Negros, is a charming heritage destination famous for its well-preserved ancestral houses, vibrant culture, and rich history.
The 2 e-commerce or digital marketing strategies that can be used to effectively promote silay city are:
Social Media Storytelling or Short-Form Videos
Silay tourism can use TikTok, Facebook Reels, and Instagram Stories to show quick, engaging videos about its heritage houses, food spots, and cultural attractions. Short clips of touring inside ancestral homes or a vlog like, “day in Silay” POV videos, or food features like empanada or Silay pasalubong can catch attention and make the city more visible and more trending online. This helps attract younger travelers who discover destinations through viral content.
Search-Optimized Travel Blogs and Google Maps Enhancements
Creating blog posts, travel guides, online brochure and articles featuring Silay’s museums, churches, cafes, and heritage sites helps the city appear in Google search results when people look for “Negros Occidental places to visit” or “things to do near Bacolod.” Improving Google Maps listings must updated photos, correct hours, reviews also increases digital trust and helps travelers easily plan their trips.
One New Activity or Experience Not Mentioned in the Article:
Silay Heritage Night Walk
A guided nighttime walking tour around heritage houses, paired with tasting stations serving Silay delicacies, would attract both tourists and locals. The tour can be promoted digitally through online booking platforms, social media ads, and influencer features. The mix of culture + night ambience + food creates a unique, Instagrammable experience that’s highly marketable online. I experience many times roaming around silay city during their festival a lot of foods things to do and things to try such as rides every hugyaw festival i believe that it would excite tourist and locals if they will have a night market not just during their festival but maybe also every weekend just like megaword Bacolod’s night market
1. Two (2) E-Commerce or Digital Marketing Strategies:
a. To have a vlog type of advertisement of each place and tourist spot in the city. With this kind of digital marketing strategy, the consumers or tourists will be able to see through their mobile phones or digital gadgets the experience and what to look forward to the places that is being featured in the vlog. This digital marketing is also effective in a way that some people nowadays, tend to or prefer to watch short type of videos or what we call “reels” rather than just reading articles about these places. These vlog type advertisements will be maximized by the use of different social media platforms such as Facebook, Instagram, Tiktok, etc. to widen the reach of it’s audience.
b. Another digital marketing that can effectively promote the place online is a digital travel guide for tourist that wants to visit the city and it’s tourist spots. With this, it will help tourists to gain knowledge on what to do, what to expect and where to visit in the city. This will make them discover Silay’s treasures that other people are not aware of. This includes foods, restaurants, and hidden places for leisure.
2. One (1) new activity or experience:
The one new activity or experience that I want to suggest tourist visiting the city is about the Baliguan Strawberry Research Center and Cuyong Farm. This farm is located in Brgy. Patag, Silay City. In this farm, you can be able to experience nature and harvest fresh strawberries in the mountainous side of the city. You can also learn more about on how they grew strawberries and also eat them! This is more than just a trip but it is more on a journey through nature and freshly harvested strawberries in the island, especially in Silay City.
Silay City is known as the “Paris of Negros” because of its rich heritage, beautifully preserved ancestral houses, and unique cultural attractions. The article “Silay City Travel Guide” helps tourist have an overview of what to expect when they visit Silay City in the future. However, as a Marketing student if I were to give my opinion on how to market Silay and recommend a place not mentioned.
2 E-commerce or digital marketing strategies that can be used to promote Silay City.
1. Online or Social Media Presence through Influencers
In our generation today, influencers are very rampant. Thus, it will be a great opportunity for Silay City to invite influencers, travel vloggers, or lifestyle influencers to highlight Silay City. This is because their followers trust their recommendations, so their posts are most likely to attract the attention of people. Even as I watch TikTok or Facebook, when I see my favorite influencers posting about the places, food, products, and other things they tried. I would immediately be intrigued to try it.
2. Virtual Reality
Since Silay City has a lot of ancestral house and tourist destinations worth visiting for a relaxing trip. People from all over the world would want to have that assurance of how the place really looks like. Thus, having a 360 degrees Virtual Reality of tourist spots in Silay City would really help tourists make the right decision to indeed visit.
One new activity or experience that was not mentioned in the article is Magikland. I would definitely recommend Magikland to tourists because it offers fun and exciting rides that you can’t find anywhere else in Negros Occidental. It has thrilling rides, entertainment shows, and colorful attractions that makes it perfect for families, barkadas, and travelers looking for adventure. This is also one of the few world-class theme parks in Western Visayas.
No.1 Video advertisement -By creating short videos of Silay’s heritage house like Balay Negrense and other old houses in Silay, the city can get attention of people who watch online platforms like tiktok, facebook, instagrams. Because many travelers prefers watching or search online suggestions for them to have the urge to travel and also having the good shots and angles for the video can attract tourist. No.2 Collaborate with influencers -Collaborating with influencers their content is related to traveling and having enough followers in Tiktok, Facebook and Instagram specifically having thousands of followers or popular artist. By adding social media ads can attract people who love traveling and want to have a cultural experiences. Having the promotion online can make their followers interested and catch their attention and also this can make them increase online visibility.
I would suggest living museum acting and dressed in traditional clothing. Acting out scenes from the past about silay inside the heritage house.
1. Digital Marketing. Because everything you want to know about Silay is already available in the internet. Information such as a place where you can eat tons of seafood restaurants are available on the coastline so that you can enjoy watching the view and at the same time eating your sumptuous meal or where you can ome and grab some bread or cookies from the oldest bakeshop of Silay? Located in one of the ancestral houses (Locsin y Lacson
2. Customer Experience, I believe is also one of the most important aspect that help the tourism of Silay City to reach a lot of customers. Because a lot of customers especially those who are vlogging posting their experience online and encourgae people to go to specific places where they can eat good food with affordable price
3. One unique experience I had in Silay, it is my first time to go there during Christmas season and you can really feel the Christmas spirit there. In their plaza, located in front of the City Hall and ride after the San Diego Parish church, there’s a lot of good foods (especially puto bongbong) and it’s surprisingly cheap. You ca enjoy your food their while watching their fountain that has a dancing light.
1. Digital Marketing about the Silay city
The Silay city is a beautiful place of the negros occidental the tourist are to go that because the online view of travelling are use to digital like facebook, instagram, and other apps to post the pictures about the Silay City to view the tourist and to choose to go that place. To post the travelling place are use of website or digital to tourist we are visit the silay city.
2. E Commerce about the silay city
About the Silay city the quality of product are more people to need the product of business like restaurant, foodshop, and othershop to need buy the people or tourist to come in silay city. The teorist are to book the resorts, restaurant, and other qualities to use and need the teorist to go that in silay city.
2 E-COMMERCE STRAT or DIGITAL MARKETING STRATEGIES
1. BOOST THE POST BY COLLABORATING WITH THE DEPARTMENT OF TOURISM IN SILAY CITY. HAVING THEM BOOST THE POST/WEBSITE IN THEIR FACEBOOK PAGES WILL PROBABLY BOOST THE POST TO THOSE PEOPLE WHO ARE ALREADY INTERESTED ON VISITING AND BOOST THE POST AWARENESS ON THOSE PEOPLE WHO STILL DON’T KNOW THE BEAUTY OF SILAY CITY.
2. COLLABORATING WITH LOCAL VLOGGERS, WITH ITS GOAL TO GAIN CREDIBILITY AND EXPAND REACH, VLOGGERS OR INFLUENCERS WORKS BY BUILDING TRUST WITH REAL REVIEWS AND CAN POSSIBLY MAKE SILAY TREND ONLINE , THESE INFLUENCERS CAN SHOWCASE THE FOOD, THE PLACES TO GO AND MANY OTHER VERSATILE CONTENTS WHICH WILL HELP BOTH VLOGGERS AND INCREASE THE POPULARITY OF SILAY
PROPOSE 1 ACTIVITY OR EXPERIENCE:
– 1 new activity that I haven’t seen that was mentioned in the article was MAGIKLAND in Silay City. ‘MAGIKLAND’ is the first outdoor theme park in Negros Occidental, offering family-friendly rides, magical attractions, and exciting entertainment inspired by Filipino folklore and adventure. It is a top destination for fun, leisure, and unforgettable experience in Negros. Personally, i had a lot of fun time exploring the rides and the place so you guys shouldn’t miss it out
After reading the article, I would say Silay has the amazing tourist spots and it deserves to be recognize by a lot of people. In order for it to effectively promote the city online I would suggest using the following strategies:
1. Influencer marketing
– There are a lot of influencers in Negros Occidental that has a lot of followers in their social media and partnering with them to promote the city will be a great opportunity to spread the beautiful experience and activity that the city has to offer.
2. Social media marketing
– Making a social media like instagram, tiktok and facebook dedicated to the city itself and building it to reach wider audience can help promote the city online. By posting the beautiful tourist attraction and providing important facts about the city can help reach a lot of audience that makes them to visit the place.
Additionally, there are some activities that is not mentioned above and I believe would excite the tourist is visiting magikland. It is known as the first outdoor theme park in the Visayas and I believe tourist would enjoy visiting the place.
I will promote it online by creating a dedicated page that highlights the beauty and charm of Silay City. This page will feature engaging content that showcases the rich history of the city, including true and meaningful stories behind its ancestral and heritage houses. I will also include a product-focused section that promotes the famous delicacies and unique crafts made by Silaynons. With this approach, I hope to attract more people to appreciate Silay City’s culture, support local artisans, and discover what makes the city truly special.
#1 – To effectively promote Silay online, the city’s LGU and private business owners should strengthen their online exposure by creating more influencer partnerships, reaching out to those whose contents already revolve around food and travel since they already have an established target audience online. Despite its beauty, it was mentioned in the article that Silay is not as famous as other cities in the country. Although there might be other factors for this, one possible factor is the city’s weak online presence, making the demand latent. So, we have to strengthen the demand by creating awareness to the onloine audience.
#2- In addition, entering the world of digital infrastructures can be a great way to cope with the post-pandemic business trends since consumers are now primarily online. Making reservations and bookings more accessible for tourists can help the businesses and tourist spots reach a wider and possibly global audience. By creating and promoting a website for their business, they’re marketing both awareness and convenience to their target markets.
#3 – One experience that was not mentioned in the article is the Rooster Cafe and Resto, which is also located in Silay City. Although it’s not very convenient to travel to the resto’s exact location, the food, service, and scenery make up for it. I found out about the place through a friend who lived in Silay City since the resto’s online marketing is not really that evident. I believe it has the potential to be bigger and can be promoted digitally through content creation and eye-catching marketing campaigns.
2 e-commerce or digital marketing strategies that can be used to effectively promote the place online.
1. Social Media Marketing
The first digital marketing strategy that can be utilized to effectively promote the place online is through social media platforms. Specifically aimed towards platforms that consumers primarily engage with such as Instagram, Facebook and Tiktok. Visionary and informative pub-mats and posters posted can be used to provide information and knowledge that could spike up the interests of consumers. On the other hand, promotional reels, creative videos and advertisements can also be of great stimulation to regulate intense allurement and invite.
2. Affiliate Marketing
Another effective method to employ in order to effectively promote the place is through affiliate marketing.This is done by collaborating with influencers and bloggers who have the capacity to attract viewers and encourage them to experience the place. These vloggers can showcase first-hand their own encounters with Silay and provide raw evidence of experience which can serve as a strong pull to consumers.
1 new activity or experience that is not mentioned in the article but you believe would excite visitors and can be promoted digitally
1. Damgo Cafe
One new experience that is not mentioned in the article is another cafe that is actually well-known and famous to our generation today. Damgo Cafe is an aesthetically pleasing place that provides a sweet aroma of uniquely blended coffee and drink recipes. They also produce pastries and desserts that can be paired along with their drinks. From my personal experience, I always find myself wanting to go back to Silay because of their specialties. Their Matcha drink, Malunngay Revel-bar, Coconut milk coffee blend with cacao nibs, were one of my favorites that I can recommend to any food enthusiast. Hence, it is my pursuit to advertise the greatness of this cafe that provides distinctive features that no other cafes can offer.
#1 – As we saw with the recent Creator Fest in this year’s Masskara Festival, a main draw of tourists and visitors to Bacolod were the collaborations influencers for the cultural event such as Kween Yasmin. Similarly, with Silay and its own Hugyaw Kansilay Festival, though not as prominent as Masskara, or even other cultural events, influencer and content creator marketing who utilize their strong audience and popularity to draw tourists and visitors, especially if timed right during their most active time of year, can effectively promote Silay.
#2 – Search engine optimization (SEO) should be an automatic strategy utilized in digital marketing used to promote, not just Silay, but any place. As a rich and textured melting pot of cultural arts, tourist attractions, and more, Silay is an optimal place to be promoted, creating high quality content that targets and attracts unfamiliar travelers looking for a high-quality and enjoyable experience in Negros.
#3 – A seasonal or time-sensitive attraction that can excite visitors and be promoted digitally is the annual Silay Film Festival or Sine Kahirup. The success of the Bacolod Film Festival can be capitalized on for Silay to advertise its own version, assert its title as the “Cultural and Intellectual Hub” of Negros, attract both tourists and film fans, and put on display the other tourist spots and cultural feats of the city as films under Sine Kahirup are required to be shot in and featuring Silay.
1 in my opinion upon arriving at your accommodation, approaching some locals and asking for reommendations and although you can search it in the internet it can be time consuming. I would suggets the implication of roadmap, infographic or booklet in hotels or accommodations, in this way tourist won’t have to take time finding the best spots to visit since time is gold when you are a tourist.
2. Given that the web booking is the most useful and convenient when going out for a vacation, we can take advantage of this. upon booking a ticket or an accommodation, I would suggest that they would display an article or information’s about the place that they are going to, like price range, which place is best to visit, which to avoid, and dos and don’ts. I’ve seen some tourist that goes for a vacation and for some point they violate the norms or rules of the country/city that they are in so, implicating this it would avoid some troubles when having a good time.
2 E-Commerce Strategies/Digital Marketing Strategies
1. Invite Travel Influencers to promote Silay City
Travel influencers are the best individuals to introduce the place online because of their reach on their social media platforms. They have the influence and means of resources to properly feature Silay in all that its glory.
2. Immersive 3D/POV Video
People will be more enticed if they are immersed in something that is unique to them. The best way to promote Silay is to have a POV/3D video to completely absorb the beauty of the city.
1 Activity/ Experience that is not mentioned in the Article:
1. Visit and Dine-in in Stephen’s Balay Puti
Stephen’s Balay Puti is a fine dining restaurant in Silay City featuring all delicious high-end cuisines– with an interesting backstory. The ancestral house is owned by one of the influential families in Silay which are the Ledesma Family.
If you see in the pictures, the 2nd floor is nonexistent because this was removed by the owner’s daughter, Adela Ledesma. She purposely removed it to avoid seeing her past suitor being in love with the other woman. Adela Ledesma is known as “the Woman who never spoke again” because of this occurrence.
Two e-commerce or digital marketing strategies that can be used to promote the place online.
#1 Promoting Silay City through blogging. In just simply searching online you can see alot of articles about Silay City has to offer. Since nowadays we are all primarily online and searching on travel websites is now one of the top way to search for our next travel destinations.
#2 Promoting Silay City through Promotional tourism Video. Just like what MISS UNIVERS always did and I noticed that some viewers like this kind of marketing. by posting Silay City promotional tourism Video, we can spread the beauty of Silay and promote its tourism.
One new activity or experience that is not mentioned in the article
#1 Since the Airport is located at Silay City, tourism can offer to have a day tour visiting silay tourist attractions like Gary’s place, Patag, or San Diego Parish Church or can avail day tour visiting or trying Silay City Delicacies like fresh lumpia and empanada with this activity tourism can also upload videos and pictures or their Day tour activity online through different platforms and also for sure tourist who experience the tour can also promote Silay not just word of mouth but just simply posting their photos and videos online.
Two E-commerce or digital marketing strategies that can be used to promote Silay City and its Tourist Spots is (1) Optimizing SEO. this is by far one of the effective strategies to promote the city. Optimizing SEO through websites and social media apps such as TikTok can help put Silay City and its beautiful spots in their recommendations, timeline or for you page. Its a way for Silay City to pop up first whenever someone searches “Best Spots to Visit in Negros” or “Best City to Visit in the Philippines” even. (2) Content Marketing. Content Creation is huge in this day and age of 2025. Creating content whether it’s visiting food spots, hangout spots, tourist spots. If people watch these content, they will most probably have the idea to visit these spots and try it. Whether it be on TikTok or Youtube, people would like to try it because they’ve seen the content with it. For example, Ilocos empanada in the US or Hawaii has been a popular thing in TikTok because there are so many videos of people trying it and loving the empanadas that people are actually visiting the businesses to buy and try their empanadas.
An activity that I’d like to propose for the people who’d like to visit Silay City, is to Visit Ilaya Highland Resort as well. If they ever plan to hold a special occasion, Ilaya Highland Resort can cater that extravagant experience for them. The breathtaking view, the service, the food will be a wonderful experience for them.
e- commerce or digital marketing strategies , 1.social media promotion silay city can use social media image like Facebook , Tiktok , Instagram to post picture , videos and short stories about silay city.
2. online reviews and blog another strategy to work with travel bloggers or vloggers who can write or make videos or contents about their visit to silay city this helps build trust and attract more tourists.
1 new activity or experience
i want to offer a night walk tour where visitors can explore the old houses at night with the light and guides and telling stories about the history of silay city, i think this can be promoted online through posters, videos, and online booking it would be exciting i guess and give tourists a new experience.
As a marketing student, the two e-commerce or digital marketing strategies to effectively promote the place online that I propose are (1) create a digital storefront (e.g., an application for mobile phones) that has access to the map of Silay City where they can hire specific tour guides or drivers that match their personality for tourist spots, cafes, and restaurants so that it’s easy for them to access and not a trouble to go to the Silay Tourism Office for a map. For marketing strategy, they can promote the place by digital advertising with content creators on social media platforms such as TikTok, Facebook, and Instagram Reels.
(2) Additionally, I would like to propose another tourist attraction: the Old Port of Silay City, because not only does it have a sunset view but also a sea, and it is a famous spot for taking Instagrammable photos.
Two e-commerce strategies
#1. Online ads ( Social media like facebook/ IG/ etc
.- Posting photos and video as advertisement of silay heritage, food, places and culture to attract more tourist and to give value about the beauty of the silay even its a small city
#2.Influencer Partnership
– The city can invite famous influencers or travel vloggers to feature silay on any social media platforms. Create vlogs about the heritage of silay, their food, places especially the hidden places like falls and beautiful staycation in the mountain parts.Things as well to content are the trips and the culture of people in silay. If this content is highlighted with the known influencer, Silay will be exposed and be known to other countries and push them to visit Silay.
New activity
1. Silay Local Cooking Workshop
Tourists learn to make piyaya, lumpia, pastillas with locals.This can be promoted via online to highlight the delicious food of silay as well its a good activity a tourists can do so if they miss silay foods they can make it to their home. Lastly, through this it promotes the story or culture of the Silaynon people.
As mentioned in the article, Silay City offers many things to do and see, often involving visits to historical sites and exploring around the beautiful city.
1. Short-Form Videos or Reels
– One can take advantage of these places by collaborating with the city and making a travel vlog involving must-see places and must-do things around Silay, showcasing its beauty through reels or short-form videos that piques the viewer’s interest. As short-form videos grow rapidly famous and seen as a way to feature different things, this strategy enables people to actually see what’s in store for them when visiting the city.
2. Digital Posters or Paid Advertisements
– Paid advertising of digital posters on different social media platforms allows the beauty of the city to be more exposed and be seen by a lot more people. Making digital posters that draw attention allows people to get interested and in addition, paid advertisements lead to more exposure.
While the article mentions a lot of things to do in Silay, we should not limit ourselves to merely following what is written there.
1. Emma Lacson’s Empanada
– One specific spot in Silay that was not specifically mentioned in the article was Emma Lacson’s Empanada. The place is very homey, offering a lutong-bahay vibe when you knock on their gate and step up the stairs, the aroma of freshly cooked empanada greeting you. It has a rich history, making empanada for years, as the people of Silay love and uphold. It can also serve as a great pasalubong for friends and family.
#1 – One e-commerce strategy that could be utilized in promoting Silay City would be content creation via tapping interested photographers and videographers to document the city’s beauty. Through this, not only are we platforming our artists, but we’re also framing the beauty of Silay via photos and videos posted online. With these posts seen by netizens, more will be enticed to visit Silay City for its beauty, becoming themselves, documenters of the place. One little action can cause such a stream of visitors who will eventually carry on the e-commerce strategy to their own followers too.
#2 – Another strategy would be to make online infographics about the beauty of places in Silay City. Through an effective use of design conventions, these infographics can aid in both informing and showing the beauty of said places. Additionally, ensuring the appropriacy of the data used and its relevance can further bolster infographics as an alternative strategy for those who are curious to know more about Silay. Through this, we’re not just arming them with knowledge, but we’re giving them a thirst for more.
#3 – One activity that is not mentioned in the article but could excite visitors and can be promoted digitally is Emma Lacson’s Delicacies. The place serves empanadas, sweet pili nut squares, and lumpia ubod, which are must-buys and are “tatak Silaynon”. Ever since their start in the city back in 1925, they have continued cooking up their delicacies inconspicuously in their house beside the Silay branch of Bank of the Philippine Islands. Digital promotions can focus on it being a “blink and you’ll miss it” place and additionally highlighting the decades-old tradition of their cuisine.
1. A strategy that could be used is to showcase the highlights and eye-catching tourists spots on the main or home page. This would act as a hook that captures the attention of the people and attract them visually towards the beauty and uniqueness of Silay.
2. Another effective strategy is to leverage and utilize the various social media platforms. In line with this, creative marketing videos, shorts, and even simple but catchy captions that are used as trends to spread towards different people’s friends and followers would act as a key in promoting Silay more.
3. I am proposing an activity that aims to capture a festive experience that is also promoting the rich culture of Silay. In line with this, the activity would be a sort of heritage night or cultural walk along perhaps the plaza wherein there would be stalls that showcases the different products that locals produce and create. Furthermore, this activity not only acts as a tourist attraction but also helps to boost and support the local businesses thus further enriching the Silay culture.
Silay City has a very rich and interesting history. The city was able to retain the historical infrastructures from the Spanish to Japanese Colonial era. With the rich history of the city, this are the to digital marketing strategies hat comes into my mind to promote Silay City online.
1. Utilization of Digital online platforms such as TikTok, Facebook, and Youtube.
In the rise of era where vloggers has a power to influence a lot of people the LGU of silay can actually invite there online vloggers to experience Silay, their raw experience of the city would actually invite people to experience it themselves. A this could serve as an in-depth review of the city. Their experiences could give people who haven’t experienced Silay a glimpse of what silay has to offer.
2. Improve the City Tourism’s online pages.
One thing silay could do is to make their Tourism pages a one stop shop. As someone who loves going to different places one of the things that I struggle the most is how to navigate places I want to go to and which places I should go to as a tourist. If Silay’s LGU could improve their social media pages and make all information accessible to everyone, it could encourage people to visit the place as they already know which places to go to and could build their own itinerary.
Proposed Activity
1. Having a historical house hopping in Silay a good way to boost its tourism, as some tourist dont really know how to go to places, offering historical house hopping with a tour guide could really help in boosting the City’s tourism. Knowing how rich Silay’s history is, people would want to go there to know about its past and history. So with the help of the Silay LGU, they could launch a program that would offer tour guides to tourist in Silay and make people experience Silay City without missing the most important part of it. This could give jobs to Silay local boosting the City’s economy
1. A digital and Interactive Brochure
To promote Silay City as a travel destination while driving engagement, booking, and local product awareness all in one dynamic digital destination.
This can be given to tourists coming in the city by accessing the Silay city website, touring and guiding tourists around the city. The brochure will include a digital and interactive map that shows facts and history, the distance to the current location, and the development plans for that location with FAQs to answer common questions by the tourists.
2. Online Store for Silay City Local Produce and Products
To gather all local products, from food to crafts into a single marketplace that benefits artisans, farmers, and Inventors in Silay City.
This can be accessed via the Silay City website where it can be paired up with the e-brochure. The collated local products of Silay can all be accessed here with real-time updates from the sellers. With stocks and availability to questions asked, AI can be used to answer FAQs, but can be directed to the seller if the tourist wants to know more and have a human answer their questions.
One Activity Proposal.
Using the 20km Negros Sugar Railways, an guided tour to the different plantations, factories, and worksites can be experienced. Adding a new wagon that specifically sits passengers while other carts carry sugar cane, tourists can experience the Sugar Bowl Express, diving into the day-to-day operations, traveling from Silay City to another one near by.
2 e-commerce or digital marketing strategies that can be used to effectively promote Silay City online
1. Social Media Promotion and Content Marketing
– Silay City attractions can be promoted through different social medias like Facebook, Instagram, Youtube, and Tiktok by doing different contents, posting reels, and vlogs that shows the different attractions in the City.
2. Articles
– Creating articles about the attractions in the City can help tourist to easily search different information. By searching any keywords that is in the article it helps the City appear at the top Google search. This makes it easier for tourist to find reliable information about the different attractions in Silay City.
1 NEW ACTIVITY OR EXPERIENCE IN SILAY CITY
– One of the most newest activity to experience in Silay City that I recently know is the Local food tasting that highlights its local delicacies like lumpia and empanada. This experience can be promoted as well through digital platforms. I believe that it will excite visitors because it combines culture and food delicacies in the City.
1. The website marketed Silay City as the “Paris of Negros” because of a lot of reasons. It was mentioned that the people have a deep knowledge to art claiming its title as the “cultural and intellectual hub of negros.” Furthermore, the houses of the locals also serve as tourist spots because of its unique and eye-catching architecture, which is its ancestral and heritage design.
2. Another key marketing strategy they used is to market its sumptuous delicacies. Delicacies like the senoritas, pastillas, piaya, bukayo, fresh lumpia, and empanada are well loved by the locals and tourists, some neighboring cities would even come just to get these delicacies as pasalubong for their family.
3. An activity I would love to recommend for people to come and visit is Magikland. It is a Filipino amusement park also located in Silay, Negros Occidental. As someone who has experienced going there, I would say that the rides and the food experience is worth it and can compete with popular amusement parks like Enchanted Kingdom and the Skyranch in Tagaytay. It is very near the provincial road and very accessible since there are tricycles that are very accommodating.
(1) Since Silay is rich in heritage, its history can be leveraged through online platforms to tell the story of Silay. It could be better presented as an E-Pamphlet that contains also tips and guides so that it would not be overwhelming for the audience. Also, it can be sent through email or email blast for a more personalized approach to the audience.
(2) Also to guide the audience better, Vlogging is one of the best avenue to create a visual journey of the city. Infliencers that specializes on travels and foods would highlight the city’s staples and historical sites. Also it would be better if its tailored to engage in sensory marketing for a better immersive experience.
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(1) For tourist to have a grasp on what Silay has to offer, I recommend to have an engagement booth at the Bacolod-Silay Airport. This would contain Silay staples, dishes, and a more personalized guide for tourist so that they can be better equipped of Silay’s beauty.
After reading the article, I have learned that Silay City is interesting and has a lot to offer despite its geographic size. The city may not have lots of beaches, unlike Cebu, but it sure does deserve the recognition for being historically rich. The city could be advertised and can be made more famous. As a customer, an online platform fanatic, and a marketing student, I see more opportunities.
#1 Just like the Miss Universe’s introduction, It could be advertised just like it where they showcase the beauty of each spot.
#2 It could also be advertised in a way that looks like a vlog but like as a documentary.
I think tourist should be given an activity where if they could finish touring all the tourist spots, they would be given an award. I call it “Silay Passport”. For every place that they visit, their “Silay Passport” would be stamped. After all the places are stamped, they are given rewards that could be vouchers or delicacies from Silay City. I could also add where there could be “tasks”. For example, #1 If they bought from Melkens Seafood Restaurant that is worth Php 2,000, they could have a free dessert.
I believe my suggestion could be interactive in a way also that could help the businesses have customers and also to provide satisfaction for the customers.
The 2 new e-commerce or digital marketing that I can suggest to promote the City of Silay more is to create a marketplace featuring the local’s art pieces and decorations for homes and more. As a Silaynon, many of the local’s art and crafts hasn’t been appreciated due to the small group of people having an idea of it. In our community, they create jars used for a lot of purpose and it is made from pure organic clay. The other marketing strategy is to have more influencer’s or bloggers to visit new emerging places or cafes because Silay has alot of hidden gems when it comes to cafe’s and restaurants.
The new experience that I can suggest is, when visiting in Silay we can experience a feast during night time featuring only the local foods and I think it can create a very nice atmosphere since it is a new experience and it will be held near the doll’s museum.
1. Silay City can be promoted well through social media platforms such as, TikTok, Facebook, Instagram, and any other platforms because we all know how social media is rampant these days. The place has many heritage houses and aesthetic spots that look good in photos and videos, so it is easy to attract viewers online since the audiences can be easily captured by these. By posting travel vlogs, stories, reels, and highlights, more tourists can discover the city.
2. Silay can also be promoted by collaborating with travel bloggers and influencers who create content about local destinations. These influencers can feature Silay’s heritage houses, tourists spots, and food spots in their blog posts.
3. (New Activity or experience)
– A new activity that would excite visitors is to have a marketplace. Local artists, and food sellers can gather in one space to showcase handmade products, delicacies, and heritage inspired items. It can also be promoted in online platforms such as Facebook, TikTok, and Instagram.
1. Barangay balaring – digital marketing strategy where it is posted the this restaurant has good view and it of all restaurants in balaring they mentioned melken’s seafood restaurant so usually people would we should try this because this restaurant is mentioned in this article.
2. Another example of digital marketing is, if people who enjoy relaxing this PATAG place in silay would be interesting to those who always wants to chill and relaxing. It is mentioned in the article that this has cool and fresh breeze of air, as well as highland position in the place. This sentence could make the people say “ okay let’s try to visit this place to relax “ .
1. I would propose the place named RED BARN is located in lantawan silay city it is near the Bacolod silay airport. It has restaurants and relaxing place to have coffee and river where they can swim and enjoy the nature.
Oh, how interesting, I have not been to the Philippians but you have given me a city to start in. Great information and tips thanks.
It looks like an interesting destination. Does it get hit hard in the rainy season?